T a r a n a k I f a c t s a n d f I g u r e s



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N D

EA

TH

S 2

015

-201

6 (J

UNE

)

TARANAKI

-5.5

%

NATURAL INCREASE IN POPULATION - TARANAKI DISTRICTS YEAR ENDING JUNE

 New Plymouth District    

  South Taranaki District    

  Stratford District

500

450


400

350


300

250


200

150


100

50

0



Yr 2001 Yr 2002 Yr 2003 Yr 2004 Yr 2005 Yr 2006 Yr 2007 Yr 2008 Yr 2009 Yr 2010 Yr 2011 Yr 2012 Yr 2013 Yr 2014 Yr 2015 Yr 2016

P A G E   1 2

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



 TARANAKI

 TARANAKI

Migration

INTERNATIONAL LONG TERM ARRIVALS ANNUAL TO JUNE

THERE WAS A NET GAIN OF 

426 PEOPLE

FOR TARANAKI DURING THE 12 MONTHS TO JUNE 2016, DUE TO 

INTERNATIONAL ARRIVALS TO THE REGION 

EXCEEDING INTERNATIONAL 

DEPARTURES IN ALL THE 

DISTRICTS

OF NOTE, STRATFORD DISTRICT TURNED A NET LOSS RECORDED IN 

2015 INTO A

SMALL NET GAIN

OF AN ADDITIONAL 6 PEOPLE DURING THE PERIOD.

Long term international arrivals and 

departures to/from the Taranaki region.

INTERNATIONAL LONG TERM DEPARTURES ANNUAL TO JUNE

 New Plymouth District    

  South Taranaki District    

  Stratford District



NET MIGRATION - FOR 12 MONTHS TO JUNE 2016

426

6

47

373

 

Stratford District 



South Taranaki District 

 New Plymouth District 

Taranaki Region

1400


1200

1000


800

600


400

200


0

2001


2002

2003


2004

2005


2006

2007


2008

2009


2010

2011


2012

2013


2014

2015


2016

2001


2002

2003


2004

2005


2006

2007


2008

2009


2010

2011


2012

2013


2014

2015


2016

1,400


1,200

1,000


800

600


400

200


0

P A G E   1 3

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



GAINS WERE MADE

IN ALL AGE GROUPS WITH THE 

EXCEPTION OF THE  20-24 YEAR AGE 

BRACKET WHERE THERE WAS A NET 

LOSS OF PEOPLE IN THE 12 MONTHS TO 

JUNE 2016.

BIGGEST GAINS

WERE 25 YEARS – 35 YEARS FOLLOWED 

BY YOUNG CHILDREN (0-4 YEARS).

TARANAKI EXPERIENCED A  

NET GAIN IN MIGRATION 

FROM PEOPLE IN AUSTRALIA 

COMING (OR RETURNING HOME) 

TO TARANAKI.

 

THIS HAS BEEN AN INCREASING 

TREND, WHICH REVERSES THE 

LOSS IN PREVIOUS YEARS.

NET GAIN / LOSS IN MIGRATION FROM AUSTRALIA - TARANAKI. YEAR TO JUNE

NET MIGRATION BY AGE YEAR TO JUNE 2016

200


0

-200


-400

-600


-800

-1000


2007  2008 2009 2010 2011 2012 2013 2014 2015 2016

-535


-572

-509


-283

-691


-885

-548


-132

6

87



120

100


80

60

40



20

0

-20



-40

-60


0-4 years

5-9 years

10-14 years

15-19 years

20-24 years

25-29 years

30-34 years

35-39 years

40-44 years

45-49 years

50-54 years

55-59 years

60-64 years

65-69 years

70-74 years

75 years and over



P A G E   1 4

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Manufacturing

IN THIS EDITION WE FOCUS ON MANUFACTURING WITHIN THE TARANAKI REGION.

GDP:

$888

MILLION

CONTRIBUTION OF 

MANUFACTURING TO 

TARANAKI’S REGIONAL GDP

TARANAKI CONTRIBUTION 

TO NATIONAL GDP IN 

MANUFACTURING 

11

%

PERCENTAGE OF TARANAKI 

GDP

4

%

Business:

NUMBER OF 

MANUFACTURING 

BUSINESSES IN TARANAKI 

CONTRIBUTION TO 

TARANAKI’S BUSINESS BASE

TARANAKI’S CONTRIBUTION 

TO NEW ZEALAND 

MANUFACTURING 

BUSINESSES

597

4

%

2.6

%

Taranaki

Subsectors which comprise the largest 

share in manufacturing employment 

within Taranaki 

CHEESE AND OTHER DAIRY PRODUCT PROCESSING:

 20.9%

MEAT PROCESSING: 

13.7%

COMBINED GROUPING OF VARIOUS METAL RELATED ENGINEERING: 

MACHINERY, EQUIPMENT MANUFACTURING; STRUCTURAL STEEL 

FABRICATION; OTHER FABRICATED METAL MANUFACTURING; ALUMINIUM 

ROLLING/DRAWING AND EXTRUDING:

 21.2%

POULTRY PROCESSING:

 6.4%

LOG SAW MILLING:

 4%

Employment:

3.8%

TARANAKI’S 

CONTRIBUTION TO NEW 

ZEALAND EMPLOYMENT IN 

MANUFACTURING

15%

CONTRIBUTION 

TO TARANAKI’S 

EMPLOYMENT BASE

EMPLOYMENT WITHIN 

MANUFACTURING IN 

TARANAKI

8,619

FILLED JOBS

P A G E   1 5

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Employment in manufacturing within 

Taranaki

Interesting facts about employment in 

manufacturing in Taranaki: 

EMPLOYMENT IN MANUFACTURING WITHIN TARANAKI 

50 

JOBS

In cake and pastry manufacturing 



139 

JOBS

In bread manufacturing



144 

JOBS

In fertiliser manufacturing



342 

JOBS

In log sawmilling



35 

JOBS

In cured meat and small goods production 



16 

JOBS

In jewellery and silverware

Cheese and Other Dairy Product Manufacturing

Meat Processing

Other Machinery and Equipment Manufacturing

Poultry Processing

Structural Steel Fabricating

Log Sawmilling

Other Fabricated Metal Product Manufacturing

Aluminium Rolling, Drawing, Extruding

Basic Organic Chemical Manufacturing

Wooden Structural Fittings and Components

Other Electrical Equipment Manufacturing

Fertiliser Manufacturing

Boiler, Tank and Other Heavy Gauge Metal Container

Electric Cable and Wire Manufacturing

Bread Manufacturing (Factory-based)

Other Sheet Metal Product Manufacturing

Architectural Aluminium Product Manufacturing

Wooden Furniture and Upholstered Seat

Bakery Product Manufacturing (Non-factory-based)

Pesticide Manufacturing

Agricultural Machinery and Equipment Manufacturing

All Other Manufacturing



P A G E   1 6

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Primary Industry

TARANAKI 2015: NUMBERS OF SELECTED LIVESTOCK

541,931

DAIRY CATTLE



128,274

BEEF CATTLE



499,840

SHEEP


WITH

 

541,931 DAIRY COWS 

IN THE REGION, TARANAKI 

HAS ALMOST 5 COWS PER 

PERSON, AND SLIGHTLY 

MORE COWS

 

THAN SHEEP (499,840).

8.4% OF THE NATIONAL DAIRY HERD 

IS BASED IN THE TARANAKI REGION.

TARANAKI - PERCENTAGE OF NZ TOTAL

9.0


8.0

7.0


6.0

5.0


4.0

3.0


2.0

1.0


0.0

Sheep


Dairy Cattle

Beef Cattle

1.7

8.4


3.6

P A G E   1 7

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



NUMBERS OF DAIRY COWS CONTRACTED 7.5% IN 

THE REGION DURING THE 2014-2015 YEAR WHICH 

IS THE MOST RECENT DATA AVAILABLE FROM 

STATISTICS NEW ZEALAND. SHEEP NUMBERS HAVE

REDUCED BY 4.8%

AND BEEF CATTLE BY 1.2%. DECLINES WERE ALSO 

EXPERIENCED NATIONALLY.

WAIKATO, CANTERBURY AND SOUTHLAND, IN ADDITION TO TARANAKI, ARE 

STRONG DAIRY REGIONS. DECLINES IN DAIRY COWS WERE EXPERIENCED IN 

THESE REGIONS, WITH THE EXCEPTION OF SOUTHLAND. 

PERCENTAGE  GROWTH 2014- 2015 - SELECTED LIVESTOCK

NUMBERS OF DAIRY COWS

 

  Taranaki    



  New Zealand

W

aikato



Taranaki

Manawatu-  W

anganui

Canterbury



Otago

Southland

0

-1

-2



-3

-4

-5



-6

-7

-8



Sheep

Dairy Cattle

Beef Cattle

-3.3


-1.2

-3.2


-2.3

-4.8


-7.5

2,000,000

1,800,000

1,600,000

1,400,000

1,200,000

1,000,000

800,000


600,000

400,000


200,000

0

6



4

2

0



-2

-4

-6



-8

-10


PERCENTAGE CHANGE IN DAIRY CATTLE NUMBERS 2014-2015

1,762,000

542,000

451,111


1,254,000

385,000


731,000

-8

-7.5



-6.2

-5.9


2.2

4.5


P A G E   1 8

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Construction Activity  

FOR THE 12 MONTHS ENDING JUNE 

2016 IN TARANAKI THERE WERE 

$294.4 MILLION OF BUILDING 

CONSENTS APPROVED.

The value of building consents increased by 4.8% in Taranaki to 

2016 relative to the previous 12 months, predominantly due to 

increases in New Plymouth District and South Taranaki. Stratford 

experienced a ‘return to normal’ level of consenting after several 

major non-routine commercial expansions created a higher 

fluctuation in 2014/2015.

VALUE OF BUILDINGS CONSENTS 12 MONTHS TO JUNE 2016

$

38,884,970

 | 13%

SOUTH TARANAKI DISTRICT



$

12,269,215

 | 4%

STRATFORD DISTRICT



$

243,241,732

 | 83%

NEW PLYMOUTH DISTRICT



VALUE OF BUILDING CONSENTS - TARANAKI YEAR ENDING JUNE 

PERCENTAGE CHANGE IN VALUE OF TOTAL BUILDING CONSENTS - 12 MONTHS TO JUNE 

2016 RELATIVE TO SAME PERIOD IN PRIOR YEAR. 

30.0


20.0

10.0


0.0

-10.0


-20.0

-30.0


-40.0

New Plymouth 

District

Stratford 

District

South Taranaki 

District

Total Taranaki

Total NZ

7.2


-33.1

8.9


4.8

17.7


350000000

300000000

250000000

200000000

150000000

100000000

50000000

0

2001



2002

2003


2004 2005 2006 2007 2008 2009 2010 2011

2012


2013 2014 2015 2016

P A G E   1 9

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Average Value of a House   

HOUSE VALUATIONS HAVE CONTINUED 

TO INCREASE IN THE TARANAKI 

REGION, PARTICULARLY WITHIN 

STRATFORD AND THE NEW PLYMOUTH 

DISTRICT (UP 8.8% AND 8.2% 

RESPECTIVELY FROM A YEAR PRIOR). 

The average house valuation in Stratford at $218,478 is higher than 

the South Taranaki District ($189,418) and Whanganui ($197,299). 

AVERAGE VALUE OF A HOUSE - JUNE 2016

HOUSE VALUES PERCENTAGE CHANGE IN VALUE BETWEEN JUNE 2015 AND JUNE 2016

New Zealand

Napier City 

New Plymouth District

Stratfor

d

South T



aranaki

Whanganui

Palmerston North City

Manawatu District

Selwyn District

Clutha


Auckland City

W

ellington City



Per

cent (%)


$1400000

$1200000


$1000000

$800000


$600000

$400000


$200000

$0

16



14

12

10



8

6

4



2

0

$590,090



$372,963

$389,369


$218,478

$189,418


$197,299

$315,930


$265,827

$532,161


$174,414

$1146,639

$625,319

13.5


13

8.2


8.8

1.8


7.3

8.4


10

2.7


3.8

14.4


14.3

P A G E   2 0

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Home Affordability

TARANAKI IS THE FOURTH MOST ATTRACTIVE REGION IN  

THE COUNTRY IN TERMS OF HOME AFFORDABILITY.

NEW ZEALAND

6%

TARANAKI

1.3%

PERCENTAGE CHANGE IN HOME AFFORDABILITY IN LAST 12 MONTHS

IN THE LAST 12 MONTHS TARANAKI’S HOME 

AFFORDABILITY HAS IMPROVED BY 1.3%.  

THIS WAS LESS THAN THE NATIONAL AVERAGE 

WHERE NEW ZEALAND’S HOME AFFORDABILITY 

INDEX IMPROVED BY 6%. ALL REGIONS 

EXPERIENCED AN IMPROVEMENT IN AFFORDABILITY 

EXCEPT FOR WAIKATO/BAY OF PLENTY AND 

CENTRAL OTAGO LAKES.  

HOME AFFORDABILITY REGIONAL RANKING MAY 2016  

Affordability

More Affordable

% CHANGE IN HOME AFFORDABILITY IN THE LAST 12 MONTHS 

Less Affordable

Northland

Auckland


W

aikato/BOP

Hawkes

Bay


Taranaki

Manawatu


W

ellington

Nelson

Canterbury



Otago

Southland

NZ

Central


Otago

15

10



5

0

-5



-10

-15


-20

-25


8.3

8.2


9.8

1.3


-2.5

8.8


2

7.4


7

10

10.2



6

-19.6


P A G E   2 1

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Rentals

NEW PLYMOUTH’S

 

AVERAGE WEEKLY RENTAL IS 

$337 PER WEEK

 

WHICH IS LESS THAN THE 

NEW ZEALAND

 

AVERAGE OF 

$385 PER WEEK.  

 

RENTALS HAVE INCREASED IN NEW PLYMOUTH 

IN THE PAST YEAR (2.1%) WHICH IS LESS THAN 

THE NATIONAL AVERAGE (6.9%).  

SURVEY AUTHORS, MASSEY UNIVERSITY, HAVE 

POINTED OUT THAT THE POPULATION DRIFT 

FROM NORTH TO SOUTH COMBINED WITH THE 

RECENT INCREASE IN IMMIGRATION AND THE 

PREFERENCE OF IMMIGRANTS TO LIVE IN A 

LARGE CITY MEANS THE GREATEST PRESSURE 

IN HOUSING HAS BEEN PLACED ON THE 

AUCKLAND MARKET. 

NEW ZEALAND

6.9%

TARANAKI

2.1%

ANNUAL PERCENTAGE CHANGE IN WEEKLY RENT

NEW ZEALAND

$385

TARANAKI

$337

MEDIAN RENT FEBRUARY 2016

MEDIAN WEEKLY RENTAL ($) MAY 2016

520


495

477


460

455


435

420


380

372


360

355


350

340


337

330


330

300


295

290


290

285


275

247


220

North


Shor

e

Auckland



Manukau

W

aitaker



e

Papakura


W

ellington

Tauranga

Christchur

ch

Kapiti


Porirua

Hamilton


Nelson

Napier


New

Plymouth


Whangar

ei

Lower



Hutt

Hastings


Upper

Hutt


Gisbor

ne

Palmerston



North

Rotorua


Dunedin

Inver


cargill

Whanganui

600

500


400

300


200

100


0

$


P A G E   2 2

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Retail Sales

VALUE OF MONTHLY RETAIL SPEND - TARANAKI JAN - JUNE 2016 

SHARE OF RETAIL SPEND JAN - JUNE 2016

TARANAKI PERCENTAGE CHANGE IN SPEND OVER SAME TIME LAST YEAR

JAN - JUNE 2016

8.3%

STRATFORD



75.5%

NEW PLYMOUTH DISTRICT



16.2%

SOUTH TARANAKI DISTRICT



STRONGEST RETAIL GROWTH WAS RECORDED IN THE STRATFORD DISTRICT 

WITH A 5.3% GAIN.

Spending within Taranaki was up slightly (0.6%) for half-year, 

relative to the same period in 2015, although it was less than the 

New Zealand average of 7.3% growth. Much of the increase in 

Taranaki was due to a boost in spend during February, and key times 

such as New Year sales, which provided a welcome injection into 

what had been a relatively subdued 6-month retail period. 

Jan


Feb

Mar


Apr

May


Jun

$95.69 m


$89.81 m

$96.34 m


$93.03 m

$91.90 m


$88.11 m

1.0%


5.7%

0.1%


2.0%

-1.5%


-3.1%

FOR THE HALF-YEAR ENDING JUNE 2016, 

$554.9M WAS SPENT AT RETAIL MERCHANTS 

IN TARANAKI.

P A G E   2 3

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



% CHANGE IN RETAIL SPEND OVER SAME TIME LAST YEAR

PERCENTAGE CHANGE IN NUMBER OF TRANSACTIONS FROM SAME TIME LAST YEAR

JAN - JUNE 2016 

AVERAGE TRANSACTION VALUE

PERCENTAGE CHANGE IN AVERAGE TRANSACTION VALUE OVER SAME TIME LAST YEAR 

New Plymouth District

Stratfor

d District

South T

aranaki  District



  New Plymouth 

Stratford 

South Taranaki 

Taranaki 

New Zealand 

 District 

District 

District


1.0%

0.0%


-1.0%

-2.0%


-3.0%

-4.0%


-5.0%

-6.0%


-7.0%

-8.0%


$46.00

$44.00


$42.00

$40.00


$38.00

$36.00


$34.00

$44.19


$41.89

$37.49


-6.7%

0.3%


-6.2%

6.7%


10.1%

P A G E   2 4

T A R A N A K I   T R E N D S   S U M M E R   2 0 1 6   -   2 0 1 7



Visitor Industry

COMMERCIAL ACCOMMODATION GUEST NIGHTS - % CHANGE - YEAR ENDING JUNE 2016

TARANAKI COMMERCIAL ACCOMMODATION RESULTS FOR THE 

12 MONTHS TO JUNE 2016 COMPARED WITH THE PREVIOUS 

YEAR:

  GUEST NIGHTS ROSE 8.5 PERCENT TO 606,859

  INTERNATIONAL GUEST NIGHTS INCREASED 20.3 

 

 

PERCENT TO 88,949

  DOMESTIC GUEST NIGHTS ROSE 6.8 PERCENT TO 517,909

  THE AVERAGE LENGTH OF STAY INCREASED  

 

FROM 2.04 NIGHTS TO 2.16 NIGHTS

  THE OVERALL OCCUPANCY RATE  

 

ROSE FROM 33.1 TO 34.6 PERCENT

  THE OCCUPANCY RATE, 

 

EXCLUDING HOLIDAY PARKS,  

 

WAS 44.5 PERCENT

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