THE BMW SEGMENTS PERFORMANCE(See Figures 3,4)
The result of ordinary business activity in the BMW Automobile segment was up by 5.1% to 2.106 million euro. Generated by BMW automobile ROI has increased from 20.46% in 1998 to 20.83% in 1999. This branch also generates the highest earnings on sales 8.56% in 1999.
Sales in BMW Motorcycles segment rose significantly by 17.8% to 769 million euro. This allowed an improvement of the operating result up by 12.5% comparing to the previous year.
Sales in the Rover Automobiles was up by 2% over the previous year to 8 368 million euro. The losses in the Rover Automobiles due to the market conditions and currency effects were up by 250 million euro to 1 207 million euro or 26.1%. The ROI drops from –16.77 % in 1998 to – 19.23% in 1999. The return on sales declines from -11.30% in 1998 to -13.97% in 1999.
