Bmw group1 overwiew

BMW GROWTH POLICY
The fundamental objective of the BMW Group is to continue the process of profitable growth by concentrating on high-profit market segments. Precisely, this is why the BMW group will use the potential of the BMW brand to an even greater success in a future.
In the first half of the year 2000 BMW has already achieved best sales results ever in the history of the company. Worldwide deliveries have increased by almost 9% to 421 000 units; the turnover was approximately 15% above the corresponding figure in the first half of previous year.
The production of BMW Group is developed to satisfy different customer’s needs, providing a variety of models for luxury, middle and low segments of market. Company constantly works out new technological decisions and improvements and nowadays sets new standards in production.
BMW has already achieved in individual requests fulfilling. Now it’s ambiguous objective is to provide every customer with his individual, personalized car on a defined date agreed in advance. Moreover, BMW Group is setting a new benchmark to process the time required for a new car in distribution and production to 10 days.
BMW Company continues to develop the concept of hydrogen engine automobile which according specialists’ estimations will dominate in the future automotive market because of the limited natural resources. First experimental cars with hydrogen engines already exist.
In the future BMW heavily relies on the big E-commerce project, which supposed to increase the number of employees and customers five times within the next three years.
BMW Group will bundle its e-business activities in a new company named nexolab. With nexolab, BMW Group creates a platform that will support the entire process chain - from the buying to the sales process for the manufacturing industry.
Company has well-defined personnel policy. BMW treats people who works for the company not like corporate funds, but rather the key to its’ success. This concept leads to lower cost and economic growth.
Nevertheless, the commonwealth of big multinational company strongly depends on successful performance of all its’ segments and divisions.