Bmw group1 overwiew
- Bu səhifədəki naviqasiya:
- COMPARISON WITH THE FORD MOTOR COMPANY
- INVESTMENT OVERVIEW
|
|
1999 |
1998 |
1999 |
1998 |
1999 |
1998 |
|
BMW automobiles |
10108 |
9792 |
24610 |
21980 |
2106 |
2003 |
|
Rover automobiles |
6277 |
5705 |
8638 |
8466 |
-1207 |
-957 |
|
BMW motorcycles |
313 |
303 |
769 |
653 |
18 |
16 |
|
Financial Services |
20530 |
15287 |
6153 |
5771 |
316 |
298 |
FIGURE 4 The BMW segments ratios3
|
|
return |
return | ||
|
BMW segment |
on investment, % |
on sales,% | ||
|
|
1999 |
1998 |
1999 |
1998 |
|
BMW automobiles |
20.83% |
20.46% |
8.56% |
9.11% |
|
Rover automobiles |
-19.23% |
-16.77% |
-13.97% |
-11.30% |
|
BMW motorcycles |
5.75% |
5.28% |
2.34% |
2.45% |
|
Financial Services |
1.54% |
1.95% |
5.14% |
5.16% |
The Financial Services division was successful; sales increased by 6.6% to 6 153 million euro. The result in this segment of the BMW Group increased by 6% to 316 million euro.
COMPARISON WITH THE FORD MOTOR COMPANY
The main competitor of BMW Group takes the greater share of automobile market.
The total balance sheet value of Ford Motor Company exceeds 7 times correspondent value of the BMW Group. Sales of Ford Motor Company counted 7220 thousand of vehicles (136973 million of dollars) against 1187 thousand of vehicles (34677 million of dollars) sold by BMW Group in 1999.4 See Exhibit 2 to compare financial performance of the companies.
INVESTMENT OVERVIEW
The BMW ordinary share is listed since 1926. After the currency reform BMW shares were traded as shares with a par value of DM 50, DM 100 and DM 1000. In 1989 BMW introduced preferred shares – traded with a par value of DM 50. The preferred shares are in contrast to ordinary shares non-voting shares, but bear an extra dividend. In 1999 BMW Group introduced the 1 Euro per value share. As of December 31, 1999 the subscribed capital of BMW AG amounted to EUR 670,687,730 and comprised of 622,227,918 ordinary shares and 48,459,812 preferred shares.
Now BMW shares are listed in the Dow Jones Sustainability Group index for companies applying principles of sustainability. The 200 companies making up the index have been selected from more than 2000 international companies basing on the survey conducted by Swiss investment and rating agency SAM Sustainability Group. The rating is based on benchmark criteria such as technological leadership, social and environmental compatibility, personnel management, management culture, productivity, growth. The company is accordingly recognized as the worldwide leader in the automobile sector.
FIGURE 6
During 1999 BMW ordinary and preferable share trends kept with market trends (See Figure 6). Uncertainty about development at Rover decreased the share price in the first half of the year. Then the successful development of the BMW brand and the market’s growing confidence in successful outcome of the restructuring measures at Rover pushed up the price. On the last day of the month year-end price was 30.65 euro and the BMW ordinary share lay 22 % above the price quoted in the previous year, beating CDAX automobile index. While the BMW preference share in contrast was enable to turn in the same result as the ordinary share. The closing price of 14 euro put the preference share 5% bellow the previous year price.
In the course of a decade, investors who bought shares at the beginning of 1990 have achieved an average annual return of nearly 19 %. Over the past 5 years yields have been high as 24 % (yields on federal bonds only reached 7 % respectively).
In the first half of the year 2000, BMW common stock showed a better development than the shares of any other German car manufactures. Compared with the value of 25.42 on 30 June 1999, stock value has increased in the meantime 24.7% to euro 31.70.
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