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Geocentric organizations which try to realize the synergic model of business culture. They apply so called global approach to organizational management.

They neither prefer the interests of the mother nor the daughter organizations, but pursue the global integration and synergy from the viewpoint of advantages for the organization as a whole. Other characteristic features of this type of organization dwell in the facts that:

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  strategic decision-making is a matter of common negotiations of the representatives of the mother and also local organization,
  

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  local branches have an autonomy, but it is expected that in case of need
  

they will cooperate with other local branches,

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  local branches can produce products aimed for the world market and adjust them according to the demands of customers for the local market,
  
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  profits generated by the branches are usually redistributed to the branches and countries which represent the best opportunities for the organization as a whole,
  
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  managerial positions are occupied by the best employees regardless the country, mother organization or branch they come from.
  

Geocentric organization enables to produce universal, global products aimed on the world market as well as their modifications aimed on the local markets,

and thus to use a comparative advantage in different parts of the world. It is an organization which enables to quickly react to the changes in the world and local markets.
Each of the above-mentioned types (models) of multinational organizations can have a number of varieties depending not only on the national and business cultures of the particular branches, but also on the size of the whole organization, field and form of its business, number, and business environment of the countries
where the branches are located, on its strategy, etc. Every multinational organization ₆₃
also has to change and adjust to the competitive environment, if it wants to be
viable in a longer term; it also has to adjust its management model to the changing environmental conditions. (Pošvář, 2007)

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