The Avaya Aura
®
Platform
Bringing the Era of Engagement to today’s
enterprise
Overview
Active participation, pervasive collaboration and quality
experiences define the new Era of Engagement for today’s
enterprises. Getting together with customers, coworkers,
and suppliers is no longer enough. Employees need tools
to take an active role in creating value, delighting
customers and engaging colleagues in flexible interactions
that deliver business results. To enable this transformative,
people-centric engagement, Avaya has developed the
Avaya Aura
®
Platform – a set of seamless components that
mesh together to provide comprehensive team and
customer engagement solutions that deliver a meaningful
impact to your business.
Faced with growing user demands for
multi-modal real-time communication—
and a huge proliferation in the number
of systems, networks, applications and
devices—enterprise communications
architectures are rapidly growing in cost
and complexity.
In many cases they have evolved into
unwieldy, inflexible structures that are
costly to maintain and difficult to adapt
in today’s fluid, fast-paced, business
environment.
Avaya addresses this growing challenge
through the Avaya Aura
®
Platform
, a
breakthrough, real time communications
architecture using session-based
collaboration technologies. Instead of
adding complexity or requiring a
wholesale forklift from existing
solutions, the Avaya Aura
®
Platform
simultaneously simplifies and creates an
evolutionary path from today’s single-
purpose, siloed, location-specific
communications systems.
The net result is an innovative and cost-
effective multimedia communications
infrastructure that integrates current
and emerging investments in voice,
video, real time collaboration and more.
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The Avaya Aura
®
Platform delivers a
different approach
to engaged
communications,
transforming
traditional, single-
purpose solutions
for voice, video,
e-mail and instant
messaging into a
true multimedia,
multimodal
architecture:
• Enabling Team and
Customer
Engagement
Solutions
• Delivering cost
savings and a
smart, evolutionary
path for your
existing
communications
• Integrating
communications
into critical
business processes
The Challenge of the
Today’s Enterprise
Solutions that make it easy for
colleagues, partners, and customers
to stay in touch often do little to help
them work together. As a result,
today’s enterprise workforce is more
mobile and more connected, but not
necessarily more productive.
Interactions that were taken for
granted when employees worked
face-to-face become a significant
challenge in a distributed work world
where well over half the workforce is
routinely out of the office.
Free flowing collaboration—the kind
that occurs across a conference table
or in front of a white board—becomes
problematic when everyone is in a
different location, connected via a
different network, using a different
system with its own unique interface.
Where context was once provided by
location, the job, or project, in
today’s mobile and distributed work
environment that context can often be
missing—unless your communications
solutions can supply it.
While they provide basic connectivity
and information access, traditional
communications architectures—
separate, location-specific solutions
for voice or video, wired or wireless,
digital or VoIP—are inadequate when
it comes to enhancing the
performance of today’s anytime/
anywhere enterprise. They are also
costly to adapt and manage. To take
businesses to the next level of
engagement, a new architecture is
required.
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Why Avaya Aura
®
Platform?
Preserving your investment,
the Avaya Aura Platform
rationalizes and streamlines
your enterprise communica-
tions system. Based on your
budget, business strategy
and user requirements, it
preserves, adapts,
consolidates, and extends
your system.
Voice, video and other
communications services can
be connected directly to
business workflows, filtering
and delivering the right
information to the right
people on the right device
at the right time.
Users get seamless
interactivity across media,
applications and devices—
including Avaya
Communicator and Avaya
Scopia
®
video solutions.
Your organization benefits
from an infrastructure that’s
designed for today’s mobile
and dispersed workforce,
supporting the smarter,
faster, anytime/anywhere
decisions that are critical to
business performance.
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Moving to the Era of
Engagement
Avaya developed the Avaya Aura
®
Platform specifically to address the
needs of people-centric collaboration
in today’s engaged enterprise.
Using a unique application of the
Session Initiation Protocol (SIP), the
Avaya Aura Platform unifies media,
networks, devices, applications and
presence across a common
infrastructure.
This infrastructure supports effective
collaboration, adaptable to the specific
needs, devices, and locations of users
throughout the course of their
interactions with customers and
colleagues.
The session-based architecture of the
Avaya Aura Platform combines
openness, centralized administration
and granular control to create a
solution where active participation,
pervasive collaboration and quality
experiences can take place across the
enterprise.
Existing PBXs and other third-party
communications resources can be
combined into a cohesive, centrally
managed infrastructure, standardizing
the core environment and delivering
immediate paybacks in network access,
management and operational costs,
while laying the foundation for
collaborative solutions, such as Avaya
Scopia
®
video, rich presence and the
innovative Avaya Communicator client.
The Avaya Aura Platform is cost-
effective to implement and expand to
match your growth objectives, with a
browser-based console for managing
all users and system connectivity
enterprise-wide.
Now in place at thousands of
enterprises, the Avaya Aura Platform
is based on open industry standards,
supporting vendor interoperability
and the third-party ecosystems that
today’s enterprise needs in order to
move to a new level of business
performance.
Balancing Costs,
Risks and Future
Growth
Making the transition from
single-purpose solutions to an
integrated, multimodal
communications architecture
may seem daunting:
•
The need to leverage and
rationalize current invest-
ments in network systems,
resources and training, must
be balanced against future
business growth and
requirements.
•
Centralized control over
core services—the key to
consistency, lower costs and
reduced complexity—must
be balanced with the need
for personalized access to
collaborative applications.
•
Changing user preferences
and popular new devices
must be accommodated, but
with an eye towards the
needs of the enterprise as a
whole.
•
Streamlined installation,
deployment and
management policies must
take account of privacy and
security needs, protecting
employee and customer
data.
The Avaya Aura Platform is
designed to help you balance
these needs and create real
value for your enterprise at a
pace that makes sense for
your business.
The Avaya Aura
®
Platform is made up
of the following solution components:
Avaya Aura
®
Session Manager
supports the innovative session-
based architecture that makes it
possible to manage users and
multimedia communications features
across complex enterprise networks,
including Avaya and third party
communications systems.
Session Manager provides the
capabilities to integrate and
interoperate PBXs and other
communications systems, provides
users in any location with access to
real-time communications services
and enables them to take their
communications “profile” with them
anywhere in the network.
Avaya Aura
®
Communication
Manager
builds on the Session
Manager core to provide a
comprehensive software foundation
for real-time voice and video
communications. Avaya Aura
Communication Manager delivers
more than 700 services for unified
communications, including support
for mobility, contact center,
messaging, auto attendant,
multimedia conferencing and E911.
Avaya Aura Communication Manager
has the flexibility to support a wide
variety of devices including SIP and
H.323, as well as legacy digital and
analog devices. For network
connectivity, it supports global
industry-standard communications
protocols over a variety of different
networks.
Avaya Aura
®
Presence Services
integrates and distributes rich
presence capabilities across a wide
range of business environments. A
multi-protocol, open standards-based
(SIP/SIMPLE and XMPP) platform,
Avaya Aura Presence Services
collects, aggregates, and publishes
presence from and to multiple
sources and clients, serving as a
common collection/distribution point.
In addition to serving clients and
collecting from sources across the
Avaya portfolio, Avaya Aura Presence
Services operates across Microsoft
desktop applications as well as other
third party sources allowing presence
implementation without incurring the
expense of third-party solutions.
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A Next-generation Architecture for the Era of Engagement
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Avaya Aura
®
System Platform
takes
advantage of virtualization technology,
enabling enterprises to consolidate
applications in a single server, driving
significant cost savings while
simplifying installation, licensing,
management, network utilities, backup,
upgrades and remote monitoring.
A leading example of this is the Avaya
Aura
®
Solution for Midsize Enterprise
which combines the Avaya Aura core
components into a single server.
Avaya Aura
®
System Manager
is a
centralized, secure, browser-based
management console that provides
network administrators with an
integrated, intuitive solution for
network management. It includes
provisioning, user administration, dial
plan management, routing policies,
security and fault/performance
monitoring, and licensing.
Delivering a common, enterprise-wide
management framework across users,
capabilities and applications—including
other vendor’s solutions—results in
better data consistency, faster
deployment, lower total-cost-of-
ownership and less training.
Avaya Session Border Controller for
Enterprise
(SBCE) secures the real-
time communications that flow beyond
the borders of your internal network.
Built from the ground up to support
enterprise SIP trunking requirements,
it includes a set of advanced security
features and an optional remote worker
capability that extend the power of the
Avaya Aura Platform throughout your
enterprise.
Avaya Aura
®
Application Enablement
Services
is a set of software interfaces
that provide connectivity between
external applications and Avaya Aura
Communication Manager. Using
Application Enablement Services,
software developers can write client
applications in the programming
language or protocol of their choice—
enabling customers and DevConnect
partners to integrate the Avaya
Aura Platform with hundreds of
communications and business
applications.
Enhance Business
Process and
Collaborative
Workflows
Avaya Engagement
Development Platform
dramatically simplifies and
accelerates the integration of
communications and
collaboration capabilities into
business applications and
workflows.
Most importantly, it provides:
• A platform that abstracts the
complexity of the
communications layer from
the applications layer,
enabling developers to focus
on business needs and
requirements rather than on
becoming experts on
communications solutions or
protocols
• A foundation that offers
scalability, reliability and
security for every solution and
lets developers concentrate
on value creation instead of
logistics and interoperability
• A snap-in model that allows
capabilities from a variety of
solution providers to be
included, enabling rapid,
more cost-effective solution
development mobile users.
Avaya Aura Suite Licenses
Avaya Aura Suite Licensing offers a simpler approach to creating solution-oriented options for Avaya Aura customers.
Suite licenses bundle select Avaya Aura features that ensure each enterprise user receives the best set of
capabilities for their business role. Suites are available in two levels:
•
Core: includes the complete Avaya Aura Platform of Communication Manager, Session Manager, System Manager,
Presence Services, Session Border Controller for Enterprise and user entitlements to Avaya Communicator clients
along with Basic level entitlements to Avaya Aura Messaging and Avaya Multimedia Messaging.
•
Power: includes all the capabilities in Core plus Avaya Aura Conferencing and Enhanced
level entitlements to Avaya Aura Messaging and Avaya Multimedia Messaging.
Avaya Aura
®
Applications
Avaya Solutions deliver on the Era of
Engagement by providing a
comprehensive suite of advanced
communications applications for voice,
video, mobility, messaging,
conferencing, contact center and more.
These include:
•
Avaya Communicator is Avaya’s
new UC client designed to provide
customers with an on-ramp to next
generation communications.
Offering a single contemporary
user experience across platforms
and devices including desktops,
smartphones and tablets, Avaya
Communicator is simple and intuitive
to use. Interactions are optimized and
tailored to users’ business tasks and
individual profile, including device,
location and operating system.
With access to multiple
communication and collaboration
modalities including voice, video,
presence, instant messaging (IM) and
content sharing, the client’s clean,
graphical interface propels
collaboration with contextual controls,
a drag and drop interface integration
with other applications and tools.
•
Avaya Scopia
®
Video Solutions: High
definition, cost-effective video for
individuals and workgroups across the
enterprise.
•
Avaya Aura
®
Conferencing:
Enterprise-grade, on-premises multi-
modal conferencing suite for audio,
video, and fully integrated web-based
communications.
•
Avaya Aura
®
Messaging: Complete and
intuitive control of your messaging
including, e-mails, voicemails and FAX in
one user-friendly format.
•
Avaya Multimedia Messaging: Extends
simple Instant Messaging and presence
with the ability to send text, audio,
video, pictures, files and other
attachments across the enterprise
allowing individuals and groups to
interact and productively handle
conversations and workflows.
Conversations can be point-to-point or
multiparty threaded, across mobiles,
tablets and desktops and persist over
time allowing off-line members the
ability to join the conversation when
appropriate.
•
DevConnect Applications: An
extensive array of third-party
applications for vertical market
requirements and specific customer
needs helps you get the most from
your Avaya solution.
Each application can be separately
scaled, enabling customers to flexibly
introduce applications for targeted users
and then incrementally expand to
broader user populations over time.
These applications benefit from
multi-vendor, SIP interoperability
and Avaya’s industry leading
position in implementing advanced
collaboration features.
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Avaya Aura
Deployment
Options:
•
Avaya Common Servers:
Avaya turnkey solutions
based on enterprise-grade
rack mount servers, from
Dell and HP with the
option to deploy multiple
applications on a single
server.
•
Avaya Aura® Virtualized
Environment: The
complete Avaya Aura
®
Platform solution set,
including Communication
Manager, available as
VMware compatible OVA
files for installation on to
customer provided
servers.
•
Collaboration Pod:
Complete full stack
solution for UC and CC
including virtualized
applications, compute,
gateways, storage,
network switches, power
and, cabling with common
management and single
call support across the
entire stack.
Avaya Aura
®
core applications take a major step forward in the deployment
of real time collaboration with the integration of VMware virtualized server
architecture.
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Flexibility and Scale
Avaya solutions are designed to deliver the performance and scalability that is critical for intensive
applications such as contact centers (where Avaya has the highest scale in the industry). The Avaya
Aura Platform can cost-effectively support as few as a handful of users in a branch office or as
many as 36,000 users on a single Communication Manager with support for up to 250,000 users
on a single enterprise network.
The Avaya Aura
®
Platform in Action Today
WellStar Health System
Organization: 5 hospitals, 15 imaging
centers, 80 doctors’ offices
Challenge: Consolidate solutions and
get flexibility to deploy unified
communications and collaboration
as demands dictate.
The Avaya Aura
®
Platform Benefits
•
40% cost savings on trunking
•
Elimination of unneeded services
•
User productivity: employees
can log into phones at different
locations and handle calls as if
they were at their own desk
•
Enhancements in patient safety,
clinical collaboration and
customer service
•
Survivability and SIP reliability for
multiple locations
•
Support for a mobile enterprise
Boyd Bros. Transportation Inc.
Organization: 7 facilities and nearly
3,000 tractors and trailers
Challenge: Enhance communications,
retain top employees, streamline
system management and ensure
scalability for future growth.
The Avaya Aura
®
Platform Benefits
•
300% increase in home agent
productivity
•
80% improvement in time needed
for system management
•
Annual savings of $40K–$60K in
employee training costs
•
Competitive advantage in hiring
and retaining drivers
•
Flexible, high-definition video
conferencing capabilities for
collaboration and relationship-
building
•
Multimodal, multimedia contextual
collaboration
Brinks Hofer Gilson & Lione
Organization: Intellectual Property
Law Firm headquartered in Chicago
with 4 regional offices
Challenges: An existing communica-
tions system with limited ability to
grow and a desire to leverage the
benefits of unified communications
The Avaya Aura
®
Platform Benefits
•
Cost Savings. $16,000/month reduc-
tion in the company’s phone bill.
•
Better client service. Improved
accessibility to clients.
•
Enhanced internal collaboration.
Revolutionary changes in how
teams communicate.
•
Remote access. Mobility features to
support attorneys on the go.
•
Increased productivity. Improved
productivity for both attorneys
and staff.
© 2015 Avaya Inc. All Rights Reserved.
Avaya and the Avaya logo are trademarks of Avaya Inc. and are registered in the
United States and other countries. All other trademarks identified by ®, TM, or SM
are registered marks, trademarks, and service marks, respectively, of Avaya Inc.
08/15 • UC4803-08
Simplifying Connectivity
The Avaya Aura
®
Platform allows users
to take advantage of the widest possible
array of end user devices—whatever
meets their needs most effectively
depending on whether they are in the
office, on the road, at home or another
location.
Avaya devices include deskphones,
conference phones, wireless
phones, and full range of
clients including Avaya Communicator.
All are designed to meet a wide range of
needs including office and mobile
workers, contact center agents and
more. All leverage the feature rich
communications and collaboration
capabilities that the Avaya Aura
Platform delivers.
Through its flexible SIP capabilities, the
Avaya Aura Platform provides a range of
scalability and deployment options,
providing for a smooth migration path
from TDM and/or H.323 to SIP.
Flexible Scalability
Avaya makes it simple to acquire the
Avaya Aura Platform and adapt it to the
unique needs of your enterprise. As your
needs change or your business grows,
the Avaya Aura platform can expand in
capabilities and scale, growing right
alongside your enterprise.
Complete Services
Avaya Services is an industry leading
provider of professional and advisory
services— along with support and
operational services—to complement
your Avaya solution. For more
information please contact your
Avaya Account Manager.
Avaya Upgrade
Advantage
It’s easier and more cost-effective to
stay up to date with the latest releases
using Avaya Upgrade Advantage.
Available on a subscription basis,
Upgrade Advantage saves
businesses from 30 to 50% on major
communication software upgrades.
Simply download the latest software
releases or receive them on disk.
Learn More
The Avaya Aura Platform creates
opportunities to add substantial value to
any enterprise network. To learn more,
contact your Avaya Account Manager or
Avaya Authorized Partner, or visit us at
avaya.com
.
About Avaya
Avaya is a leading,
global provider of
customer and team
engagement solutions
and services available
in a variety of flexible
on-premise and cloud
deployment options.
Avaya’s fabric-based
networking solutions
help simplify and
accelerate the
deployment of business
critical applications
and services. For more
information, please visit
www.avaya.com.
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