Business consultancy project

Quantitative Data Analysis

Quantitative data analyses assist in summarizing the numerical data though different angles by using various measurement patterns. For the assessment of this project relevance to the market dynamics, the compatible numerical data were collected and investigated through a scale of values. The collected data was infiltrated and interpreted for the evaluation of the market outlook and company perspective for future productivity. The diverse quantitative data analysis techniques were implied to elucidate the time-period changes in Azercell revenue measurements and the requirement of the new value preposition enforcement. Two sorts of Quantitative analysis techniques were applied for the estimation appropriability of the mobile financial services in Azercell product range.

1. Questionnaires.

The self-administered online questionnaires were held through the Google browser in July 2019 among 214 people. The objective of the survey is to define the financial inclusion level among consumers and understand the prerequisite mobile financial services integrations. The questions explicated the level of penetration of traditional and mobile financial services consumptions and what services are more preferred by consumers. The questionnaires also assisted in identifying the customer intentions toward the mobile financial service and predict the consumer segment for the expected service. In addition to determining the financial services insight, the different indirect affected factors were also considered. The survey also helped to define the best bank from the perspective of the service and customer orientation in Azerbaijan.

9.3.2.The Questionnaires Outcome.

The questionnaires contain 20 questions which divided into two parts. The first part explicated the demographic profile of consumers, their income level, and marital status. It also helped to specify customers` preference among mobile operators. 145 people from respondents are Azercell subscribers, whereas 19 people use two sim cards and choose Azercell and other mobile operators. Overall, the number of Azercell customers is 165 people, and the utmost attention looked out from their response.
50.3 % of respondent were female, and 49.7 % of respondents were male. 96% of the respondents are at the 20-50 age range. The significant proportion of respondents` income is up to 3000 AZN and the gender distribution of monthly income in favor of males. 84% of the respondents are full-time employers, and only 12% of respondents are unemployed.
Figure.30 The demographic profile of Azercell customers

Female	20-30	31-40	41-50	Greater		Male	20-30		31-40	41-50	Greater
				than 50							than 50
1000-3000 AZN					3000-10000 AZN			below 1000 AZN

The second part of questionnaires contains detailed information of financial inclusion indicators among Azercell customers. Furthermore, many responses formulated by the multiple-choice responses, and in some cases, respondents choose several options. In order to get the summarized outline, the responses were consolidated by the key objectives. 42% of Azercell customers have several bank accounts in different banks, and 33% of customers use only salary bank accounts. 57 % of customers cover the disbursements of mobile, online and pos-terminal via cards, while 25% also covering mobile and online expenditures use plastic cards for cash-out also. Another two questions of the survey revealed the preferable payment tools for mobile bills and utility expenses. 99 of customers pay all mobile bill and utility costs via online payment portals, while 87 of them use mobile applications.
Meanwhile, Hesab.az and Azericard the most functional payment portals, as 51% and 22% selected them respectively. In addition to defining the financial service inclusion the fundamental principle of the questionnaires to detect the customer willingness to cover all expenditures, such as a mobile bill, utility expenses, and other service and good purchase via mobile application as part of mobile operator service. The 63 expressed willingness and specified it as useful service, and 44 respondents designated it for only micro-payments by keeping it limited up 50 AZN expenses. Consistently the next question was asked to delineate the service structure and consumption features. Customers were asked whether they would accept to be charged for this service. The respondents gave two contradicted feedback. The 86 claimed to have a service free of charge, whereas 81 affirmed readiness to pay the small fee for the service.
Furthermore, another key objective of the survey to define the trust level of the customers to their mobile operator or bank, and this response gave a positive outcome. 42% of respondents expressed higher confidence in the Azercell and banks. The 18% and 16% selected only Azercell or bank correspondingly as reliance point, and only 24% stated mistrust to both entities.
Figure.31 The bank account availability and plastic card usage
Figure.32 The payment tools preference in mobile phone bills and utility consumptions.
Figure.33 The possibility of payments from your mobile number balance directly.

Figure.34 The willingness to pay for the service

3.