Business consultancy project

Service Evaluation Matrix.

In addition to the service assessment from stakeholder’s viewpoint, the MFS as the new product should be evaluated through various parameters for understanding the strong and weak peculiarities.
Figure.46 Evaluation Matrix
The financial inclusion-The assessment was done through 10 characteristics by evaluation from 1 to 10 rate score. The reliable financial inclusion simplifies the submission of the new service by Azercell as the new service will not be an unknown tool for customers.
Strategic Alignment- The key targets of the company in the further perspective the integration of all services to the digitalized level and deploy the new digital services.
Innovativeness- Although, mobile banking is developing in Azerbaijan, the service where the mobile number will contain the bank account functionalities will be the first one.
Cannibalization- Considering that the service will not substitute any accustomed mobile operator services, there will be no risk of cannibalization factor.
Financial Feasibility- the company, will get a positive gross margin in the short run and the revenue growth from the economies of scale in the long run.
Security- For maintaining the security and eliminating any fraud actions the money transaction will proceed with a virtual bank account and the subscriber will get the immediate information to their mobile number and will be able to control the mobile account any time.
Usability-the usage of service will be straightforward, and the service will be offered through Azercell website and mobile application.
Competitive Advantages-The service will be the new one in Azerbaijan mobile market industry and sustain the competitive advantages for Azercell for a while.
Hard to Imitate-Considering the difference among mobile operators has almost vanished, and mobile operators imitate each-others strategy, the other mobile operators can also launch the same service with other banks.
Implementation requirement-The implementation does not require the capital investment through hardware and software integration Azercell, and Pasha bank will implement service based on their internal resources According to the assessment, the cumulative score is 8.6 from the 10-score rating. It substantiates the service relevance to the market conditions and development of the short term and long-term strategies in compliance with the company outline.

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