Business consultancy project


Mobile Value-Added Services



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tarix11.04.2023
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Rashad Pirverdiyev

Mobile Value-Added Services.


The assessment of the numerical data vindicated the value-added services revenue stream expansion in the last three years. Compared with the other VAS, Azercell Plus Service revenue constitutes the small proportion of the revenue. Nevertheless, the annual growth rate composed a substantial change. The last year rise ended up by 10%, and year on year growth in Y 2018 and Y 2019 made 50% and 186% respectively. Simultaneously, the number of users for Azercell plus services is also distributed the significant growth rate and especially the Music (Zvooq), and Entertainment services subscriptions demonstrate stable growth. Even though the Mobile TV and Mobile Cinema services were launched in at the end of the first quarter, both services acquired the considerable subscriber number in the short period of time, and the number of users is increasing on a month over month figures.
Table.15 Share of Mobile Value-Added Services




2017

2018

2019

2017/2018

2018/2019

Azercell Plus Services

3%

4%

10%

50%

186%


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