Business consultancy project

New revenue excellence for Mobile Operators.

Mobile operators consider the availability of advanced technologies and modified customer behavior as new innovative strategies for overcoming the market saturation though obtaining new revenue streams beyond the core business.
The worldwide trend urges mobile operators to alter the mindset and constitute the strategies for growth. Most of the mobile operators enter the content area by starting cooperation with OTT content providers and offer combined services. In this case, mobile operators try to mitigate the cannibalization of mobile communication services by OTT services through cooperation.
Some Mobile operators chase new challenges in different business environments as well. Mobile operators started to cooperate with the financial institutions for offering new mobile financial services. Mobile financial services simplify the transactions for customers by eliminating additional bureaucratic actions. (The Connected Possibilities of Mobile Broadband, 2012)
In this research, the possibility of implementation of MFS in Azercell through cooperation with the Bank is evaluated by considering the benefits from customers’ and Azercell prospects. Considering that, the financial literacy level and financial service penetration are appropriate, the new MFS service can be favorable for both entities and the mobile broadband, and smartphone penetration can justify the new value proposition for Azercell. (GSMA, Intellegence, 2018)

6. Findings

   1. Introduction.

The scope of the project constitutes the evaluation of the concept via various prospects. The previous chapters identified indirect and direct bounding factors, and the industry promptitude to the extension of mobile financial services. Additionally, the global mobile telecom industry challenges and MNOs` reactions to the contemporary market demands were also considered. For better understanding, the peculiar market analysis proceeded for estimation of the market readiness to the MFS penetration. However, in order to make the precise judgment for the deployment of mobile financial services in Azercell, the definite company- related evaluations were required. Therefore, for determining the necessity and customer demands, the quantitative and qualitative analysis was conducted.

2.