«confirmation» “ ”

4.2.Comparative advantage over competitors

SWOTanalysis:

S-Strengths	W–Weaknesses
It is located in a very convenient area for business Availability of demand for the product	Not having a strong brand
O-Opportunities	Т-Threats
Increasing attention to production in issued Decisions and Decrees Expansion of product type	Emergence of strong competitors

The table below shows a comparison chart of our product with the main competitors:

Parameter	Our product	Weber	Hayat	Gama Color
Product quality	6	5	6	3
Price	6	5	4	6

A rating system from 0 to 6 was used to compare with competitors:
0 point – very bad1 point – unsatisfactory
2 points – satisfactory3 points – avarage
4 points – good5 points – very good
6 points – excellent
Comparison with competitors
Our product; Product quality; Price;

The plant is planned to be established in Nishan district of Kashkadarya region.
Market segmentation

No.	Content	Segment1	Segment2	Segment3
1	Description of customers	Nishan district	Kashkadarya region	Republic of Uzbekistan
2	Consumption volume	10 %	30 %	60 %
3	Population	162,7 thousand people	3482,3 thousand people	36 284,9thousand people
4	Decrease, increase in demand for the product or stability	Increases	Increases	Increases

4.4. Sales plan

The enterprise receives a certificate of conformity for products manufactured in accordance with the legislation of the Republic of Uzbekistan on certification.
During comparison with competitors, making commercial offers to customers and determining the average market price, the selling price of 1 ton ofemulsion paints products was set at the equivalent of 2000 USD, and the sales volume is shown in the following table:

	1 year	2years	3 years	4 years	5 years	6-10- years
Sales volume, tons	554	655	756	857	958	1 008
Salesamount (thousand USD)	1 108	1 310	1 512	1 714	1 916	2 016

4.5. Marketing expenses

Advertising activities are required to be included in promotional activities. The following are used as advertising tools:
1. TV and Radio special programs
2. Own web page
3. Internet marketing
The company sets up extensive marketing. Mass media, newspapers and banners strengthen the advertising and penetrate the population and the public with product advertising. It opens a web page on the Internet and provides information about the product and its quality, as well as its contacts. In addition, small booklets and calendars are also launched.
The company implements systematic marketing to attract, retain and increase the number of customers. Below are the types of markets.

• 
  Availability of all features for buyers (when concluding a contract, payment types, etc.)
  
• 
  Fast and high-quality product development
  
• 
  Availability of various brochures and business cards
  
• 
  Internet web page presence
  
• 
  The presence of advertisements in different places of our republic.
  

Marketing budget
The company aims to provide continuous marketing expenses for 10 years. The company spends 5% of the total revenue on marketing.The table below shows the amount of marketing expenses:

EXPENSE NAME	1 year	2years	3 years	4 years	5 years	6-10- years
Marketing expenses, thousand US dollars	55,40	65,50	75,60	85,70	95,80	100,80

In order to organize a successful sale of products, it is planned to offer discounts as much as possible without having a negative impact on the company's profit (if the purchase amount is high).
In an advertising program, money can be spent on effective and convenient types of advertising. (For example, advertising on banners, magazines, newspapers, radio and television, organizing winning games, participating in exhibitions, etc.)

2. Мaterial resources

The main raw material resources for this product are latex dispersion, pigments and fillers, plasticizer, fine chalk, functional additives (cellulose ethers, titanium dioxide, etc.).

The good management of raw materials makes it possible to produce a relatively cheap product due to the decrease in cost, and the production of import-substituting products is achieved.

5.2.Supply of energy resources, water and gas

The area where the enterprise operates has electricity, drinking water, highways and other infrastructures, is considered a convenient place for carrying out activities. The enterprise makes utility payments as follows: