Content what is Mass Media ?
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What is Mass Media ?
of Mass Media
What is Mass Media ?
The process of designing and delivering cultural messages and stories to diverse audiences through media channels as old as a book and as new as the internet. (Campbell, 1998)
is the plural of
(also known as a channel)
the type of audience
Diverse in Spatial, Temporal, and Experiential Proximity
Types of Mass Media
Power of Mass Media
role in political power
Shaping public perceptions on important issues
Shaping modern culture (belief, values, traditions)
Paper and ink
Late 15th century
Newspapers, magazines, classifieds, circulars, journals,
, billboards, posters, brochures, and catalogues
Use of storage media
Late 19th century
Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs
conveyed with moving images
Since around 1900
Cameras, animation, visual effects
Types of films
Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery
One-way transmission over radio waves intended
to reach a wide audience
Since around 1910
College, Commercial, Community, International broadcasting, Music, Pirate, Public
Telecommunication medium for transmitting and receiving moving images (usually with sound)
Since about 1950
News, Movies, Situation comedy, Sports events,
, Talk/conversation, Music, Reality-based show, Devotional/religious
World Wide Web (since about 1990)
Websites (news, blogs, social networking, wiki)
Internet telephony (e.g. VoIP)
Email, Instant messaging and chat
Streaming audio (podcasts, Internet radio)
Streaming video (webcasts, podcasts, YouTube videos)
Make mobile telephone calls across a wide geographic area
Since about 2000 (3G - mass media)
first personal mass media
Built-in payment mechanism
The most accurate audience measurement
It educates people. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more.
People get the latest news in a very short time. Distance is not a barrier. People get news daily through the media and this keeps them updated on the happenings around the world.
People get to bring out their hidden talents. Through media showcase
their talents such as comedy
, acting and singing.
Children’s knowledge increases. Children can learn from quiz programs, animal programs and so on.
Radio is convenient as people do get short news and with a mobile phone one can access it.
It leads to individualism. People spend too much time on the internet and watching television. As a result, socialization with friends, family and neighbors is affected.
Some media contents are not suitable for children. Limiting children’s access to such content can be difficult.
Newspaper is geographically selective.
Increase in advertisements in television and radio is making them less attractive.
Internet as a form of media opens up possibilities of imposters, fraud and hacking.
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