Content what is Mass Media ?

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  • What is Mass Media ?
  • Types of Mass Media
  • Print
  • Recordings
  • Cinema
  • Radio
  • Television
  • Internet
  • Mobile phones
  • Advantages
  • Disadvantages
  • What is Mass Media ?
  • The process of designing and delivering cultural messages and stories to diverse audiences through media channels as old as a book and as new as the internet. (Campbell, 1998)
    • Media is the plural of Medium (also known as a channel)
    • Mass designates the type of audience
      • Diverse in Spatial, Temporal, and Experiential Proximity
  • Types of Mass Media
  • Print
  • Recordings
  • Cinema
  • Radio
  • Television
  • Internet
  • Mobile phones
  • Power of Mass Media
  • Key role in political power
  • Shaping public perceptions on important issues
  • Shaping modern culture (belief, values, traditions)
  • Print Media
  • Paper and ink
  • Late 15th century
  • Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues
  • Recordings
  • Use of storage media
  • Late 19th century
  • Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs
  • Cinema
  • Film: Story conveyed with moving images
  • Since around 1900
  • Cameras, animation, visual effects
  • Types of films
  • Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery
  • Radio
  • One-way transmission over radio waves intended to reach a wide audience
  • Since around 1910
  • College, Commercial, Community, International broadcasting, Music, Pirate, Public
  • Television
  • Telecommunication medium for transmitting and receiving moving images (usually with sound)
  • Since about 1950
  • News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious
  • Internet
  • World Wide Web (since about 1990)
  • Websites (news, blogs, social networking, wiki)
  • Forums/message board
  • Internet telephony (e.g. VoIP)
  • Email, Instant messaging and chat
  • Streaming audio (podcasts, Internet radio)
  • Streaming video (webcasts, podcasts, YouTube videos)
  • Mobile Phones
  • Make mobile telephone calls across a wide geographic area
  • Since about 2000 (3G - mass media)
  • The first personal mass media
  • Permanently carried
  • Always on
  • Built-in payment mechanism
  • The most accurate audience measurement


  • It educates people. Through television and radio programs, people get to learn about health matters, environmental conservation, and much more.
  • People get the latest news in a very short time. Distance is not a barrier. People get news daily through the media and this keeps them updated on the happenings around the world.
  • People get to bring out their hidden talents. Through media showcase their talents such as comedy, acting and singing.
  • Children’s knowledge increases. Children can learn from quiz programs, animal programs and so on.
  • Radio is convenient as people do get short news and with a mobile phone one can access it.


  • It leads to individualism. People spend too much time on the internet and watching television. As a result, socialization with friends, family and neighbors is affected.
  • Some media contents are not suitable for children. Limiting children’s access to such content can be difficult.
  • Newspaper is geographically selective.
  • Increase in advertisements in television and radio is making them less attractive.
  • Internet as a form of media opens up possibilities of imposters, fraud and hacking.




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