Adding additional questions can help you sort through and take action on your customer feedback, just remember that shorter is generally better when it comes to survey completion rate.
Edit the usage frequency options below so that they are relevant to your industry or product. This helps you understand the user’s skill level with your product/service.
Product and usage survey questions can give you greater insight into how your customer base uses your products and services. Not only that, but you can learn more about how they feel about them as well. This can help inform not only how you approach customers, but also with your product development efforts. Incorporating customer feedback about your products, you know how to better meet their needs and improve their experience.
Product and usage survey questions you could ask include:
How often do you use our products/services?
Which key features of our products/our services are the most useful?
How easy do you find our products/our services to use?
Do our products/services provide value for money?
Are there any features that you would like to see in our products/services?
What problem are you trying to solve by using our products/our services?
Demographic questions can be helpful in understanding what audiences or customer segments you are excelling with or under serving. We recommend getting as much of this data from your customer database or CRM, instead of asking for it in a survey whenever possible. Below are some potential demographic questions you can add to your survey.
