Unlike demographic survey questions, psychographic survey questions are more focused on psychological criteria. These questions can cover activities, interests and opinions, giving you a fuller picture of your customer profile. These questions can be open-ended, binary or multiple choice.
Psychographic questions might cover:
This type of question helps you identify satisfaction drivers and highlight the areas of a customer’s experience that are important, allowing you to align product and service priorities. Below are potential categories of drivers.
This is a simple question asking if it’s okay if a member of the team reaches out to the respondent to try and understand and resolve any pain points.
How to turn your customer feedback into action
Measuring customer satisfaction is important but what you do with the data is essential. If your customers take the time to fill out a survey, it’s important they know you’re serious about improving their experience.
Close the loop– Respond quickly after receiving negative feedback from your customers. This is a chance to keep your customer loyal. 70 percent of consumers said they would be more likely to do business with an organisation again if their complaint was handled well the first time.
