Customer Satisfaction through Brand Image Field Study based on Customers of Jordan Telecommunication

Jordan Telecommunication Sector

Aiming at maintaining its leading position in the marketing, Zain acquired in 2014 the license to provide the Fourth Generation services “LTE” for the first time in the kingdom, where these services provide up to 150 Mb per second. Zain launched LTE services to include all the governorates of the Kingdom in the first quarter of 2015.

And back in 2011, Zain launched high -speed Zain Broadband services through modern HSPA+ technology across all Jordanian governorates upon its launch. Worth mentioning that Zain Group acquired Zain Jordan, in January 2003, in what was considered the largest single acquisition in the Middle East region, and the largest private sector investment in Jordan.
(http://www.jo.zain.com/english/media/aboutus/Pages/default.aspx )

A subsidiary of Batelco Bahrain, Umniah acquired Batelco Jordan in 2008, which brought new infrastructure and human resources to the company: notably, the acquisition made possible the launch of Umniah Business Solutions, diversifying and enriching the company’s offerings to completely satisfy Jordanian telecommunication needs.

Umniah continues to expand on yearly basis and is distinguished in establishing strategic partnerships with many international players like Cisco, Microsoft CSP, and IBM Security, allowing Umniah to collaborate with these companies in order to offer exclusive services to its customers.
Umniah’s focus on the youth, the largest segment of Jordanian society, was demonstrated by the launch of its new platform “Shababi” in 2015, which offers an entertainment experience and demonstrates Umniah’s continuous focus on improving and promoting value-for-money services to this vital sector.
With a subscriber base that exceeds 4 million and a market share of more than 30%, Umniah will continue to grow by adhering to its core values of innovation and customer-centricity. Its comprehensive selection of innovative services and business
solutions means that everyone can “belong” to the Umniah community. (https://www.umniah.com/en/about-umniah)
Orange Jordan forms the backbone of the Kingdom’s ICT sector, carrying the flag behind His Majesty King Abdullah II’s vision of turning Jordan into a regional hub for ICT by delivering innovative and advanced IT and telecommunications solutions to meet the aspirations and essentials of individual and enterprise customers nationwide. As a result, the company currently ranks as the strongest provider of fast internet in the market and resolutely continues to move forward in its endeavors to invest in the future of the country and its people by introducing the most advanced technologies and enhancing the country’s physical infrastructure to make these technologies a viable reality. Through its Enterprise Business Unit (EBU), Orange Jordan offers its partnered enterprises the elevated global expertise of Orange Business Services (OBS). Likewise, giving B2B customers unparalleled speed and reliability, its new FTTB services successfully enable businesses to meet their connectivity needs with smart offices to make their operations more efficient. Orange Jordan is also focusing on the concept of Smart Cities, with a strategy that spans three key sections that comprise all aspects of operations for growing urban areas to meet their challenges, bridging the gap between the release of the latest technologies and the ability of cities to adopt them as part of their current infrastructures. (https://www.orange.jo/en/pages/about-orange.aspx)

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