Customer Satisfaction through Brand Image Field Study based on Customers of Jordan Telecommunication



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The Impact of Social Media Marketing on Customer Satisfaction through Brand Image


(Field Study based on Customers of Jordan Telecommunication Companies, Applied on the Students of the Private Universities that Located in Amman- Jordan)
ﺃﺛﺮ ﺍ ﺗﻝﺴﻮﻳﻖ ﺑﺈﺳﺘﺨﺪﺍﻡ ﻭﺳﺎﺋﻞ ﺍﻟﺘﻮﺍﺻﻞ ﺍﻹﺟﺘﻤﺎﻋﻲ ﻋﻠﻰ ﺭﺿﺎ ﺍﻟﺰﺑﺎﺋﻦ ﻣﻦ ﺧﻼﻝ ﺻﻮﺭﺓ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ
)ﺩﺭﺍﺳﺔ ﻣﻴﺪﺍﻧﻴﺔ ﻋﻠﻰ ﺯﺑﺎﺋﻦ ﺷﺮﻛﺎﺕ ﺍﻹﺗﺼﺎﻻﺕ ﺍﻷﺭﺩﻧﻴﺔ، ﻣﻄﺒﻘﺔ ﻋﻠﻰ ﻃﻼﺏ ﺍﻟﺠﺎﻣﻌﺎﺕ ﺍﻟﺨﺎﺻﺔ ﻓﻲ ﻋﻤﺎﻥ-ﺍﻷﺭﺩﻥ(
Prepared by:


Al-Sharif Ahmad Moh’d Jasem Moh’d
Supervised By:
Dr. Hebah H.O Nasseraldeen
A Thesis Submitted in Partial Fulfillment of the Requirements for MasterDegreein E-Business
Faculty of Business Middle East University Amman - Jordan August- 2017







Acknowledgement

Before anything I would thank Allah for everything that I had so far in my life and anything that I will have.


This thesis was reflecting my working experience and with an educational knowledge at MEU, forced be my parent’s personal dream of having high level of education. So I have to stand here to thank my mother and my father for their efforts, and I have to thank my family and my friends. Thank you all for being with me.
I am grateful to all respondents who responded to my questionnaire and made the process of data collection speedier.
Sincerely Yours, Al-Sharif Ahmad.

Table of Content



Subject

Page

Cover page

I

Authorization Statement

II

Discussion committee decision

III

Acknowledgement

V

Table of Contents

IV

List of tables

VI

Abstract

VII

ﺍﻟﻤﻠﺨﺺ

VIII


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