Customer Satisfaction through Brand Image Field Study based on Customers of Jordan Telecommunication

Study Significance

The importance of such a study is to know the impact of social media marketing on customer satisfaction through brand image telecommunication companies in Jordan and that helps all organizations decision making by setting proper plans and strategies based on their brand development orientation, their market share and their applications on social media, and this will lead companies to better understanding the market and customers behavior, in a way to improve or maintain their brand image and develop their social media channels to have satisfied customers. Recognizing the effects of social media marketing on customer satisfaction especially in Jordan telecommunication companies, and allow management to control their social media marketing campaigns in a better way in order to satisfy their customers, this research is going to set many helpful suggestions that help decision makers in telecommunication sector.

The research significance is stems from the following considerations:

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  This study could make other researchers search in this important field, through the study literature review and previous studies.
  
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  This study is contributing to add more value and knowledge in this field, and from this point this study reveals its importance in this rapid changes era that is hard to control.
  
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  Reveal the role of social media marketing in enhancing brand image and customer satisfaction.
  
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  Recognize the most important barriers that could effect on customer satisfaction, and suggest solutions to solve it by using social media marketing.
  

5. Study Questions

The purpose of this study was to improve the understanding of why social media marketing effected in customer satisfaction. The focus of the study is on telecommunication user’s satisfaction, measured in three dimensions, between social media marketing and brand image, customer satisfaction.

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  Is there impact for social media marketing on customer satisfaction in Jordanian telecommunication companies?
  
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  Is there impact for social media marketing interactions on customer satisfaction in Jordanian telecommunication companies?
  
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  Is there impact for social media marketing sharing of content on customer satisfaction in Jordanian telecommunication companies?
  

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  Is there impact for social media marketing on brand image in Jordanian telecommunication companies?
  
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  Is there impact for social media marketing interactions on brand image in Jordanian telecommunication companies?
  
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  Is there impact for social media marketing sharing of content on brand image in Jordanian telecommunication companies?
  

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  Is there impact for brand image on customer satisfaction in Jordanian telecommunication companies?
  

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  Is there impact for social media marketing on customer satisfaction through brand image in Jordanian telecommunication companies?
  
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