Customer Satisfaction through Brand Image Field Study based on Customers of Jordan Telecommunication

ON THE INTERNET’’ This thesis project involves researching the effectiveness of social media in marketing. Essentially, The author is asking “How do social media affect companies and individuals in the 21st century?” and “To what extent do social media give power and responsibility to companies on the Internet?” Data was
gathered via personal interviews, reading scholarly articles, and working with faculty at the University of Oregon.

Tomi Jokinen (2016) study titled: ‘’ Branding in Social Media and the Impact of Social Media on Brand Image’’ The topic of the thesis is branding in social media and the impact of social media on brand image. In the context of this thesis, branding is defined as the activities that aim to enhance brand equity. Brand image refers to consumers’ perceptions of a brand. The purpose of the thesis is to examine how social media can be used for branding purposes and to research the impact of social media on brand image. The thesis examines what things should be taken into consideration when using social media for branding purposes and additionally it compares the usage of social media to the usage of traditional media and the significance of social media to the significance of traditional media as an influencer on brand image.

Richa Durgeshbhai Pandit (2016) study titled: “A Study of Impact of Service Quality on Customer Satisfaction, Loyalty, Commitment & Retention in the Indian Banking Sector” This thesis has focused on the banking sector in India. the banking industry has become highly competitive in India. it is not only focusing on providing a wide range of products to make competitive advantages; but it also emphasizes the importance of services, especially in maintaining service quality. Particularly in the case of companies that offer nearly identical services, such as banks where establishing service quality may be the only way of differentiating. Service quality significantly influences customer satisfaction. Which the study has selected 800 customers of four different banks – SBI, PNB, ICICI and HDFC were surveyed through non probability convenience sampling.