working paper, Staudt (2020) exploits the National Institutes of Health’s
Public Access Policy (PAP) as an instrumental variable for whether an
article is public access. His estimate of the local average treatment effect—
in this case, the effect of open access on citations
for those articles that
were made open access as a result of the PAP—is positive, and shows an
increase in citations of up to 50 percent. Taking Staudt’s results at face
value, the relevant trade-off is between your article’s (expected) increase in
citations against a publisher’s price for open access.
Another way to publicize your work and get it in front of the eyes of the
people who are likely to be most interested in it is through social media.
The beauty of social media is that on social media, people’s networks tend
to be rich in researchers who are working both within their fields and
disciplines but also in researchers who are working on related topics across
disciplines, and so it is well worth cultivating a professional social media
presence if you want to increase your work’s scholarly impact. I will have
more to say about using social media in chapter 6.
One way to publicize your work which I would caution against is through
a mass-email list, both because there is too much email already and because
the impersonal nature of these emails tends to turn people off. That being
said, thoughtful individualized emails (e.g., “Given your earlier work on the
topic, I thought you might be interested in this new paper of mine”)
certainly work well.
If you care about real-world impact, one place to start is with your
university’s media relations office. Much of the work done by economists
nowadays can be argued to have ties to what goes on in the real world, and
your institution’s media relations folks will be able to write up a press
release about your work and circulate it to the media if you take the time to
clearly explain to them what your work is about, what it says and what it
does not say, and why it is important. At wealthier universities, the media
relations office can even assist you in writing an op-ed about your work and
shopping it around to various media outlets. If you care about having policy
or business impact, this is probably the most fruitful way to have such an
impact.
Dostları ilə paylaş: