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Even a simple touch on the arm can convey a range of different emotions



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Education is the passport to the future

Even a simple touch on the arm can convey a range of different emotions

Experiments have shown that people can convey a list of emotions to a stranger through nothing more than a touch on the arm. If their arm was stroked or pressed or squeezed, a stranger could correctly identify the emotions the person was trying to communicate up to 83% of the time, with emotions ranging from anger, fear, and disgust to love, gratitude, and sympathy.

  1. We have rules which permit us to us touch each other more in some situations than others

Strong cultural norms tell when it’s OK to touch each other. When you see a colleague in the office you might well greet them differently from when you bump into them on a night out. And in cafés, for example, there doesn’t tend to be much interpersonal touch, while at an airport people behave rather differently. In an observational study conducted in airport departure and arrivals lounges, 60% of people touch each other physically, hugging, kissing or shaking hands.

  1. In our digital age touch still matters when it comes to shopping

Although we live in a visual age where our attention is grabbed by how things look, we still care about how things feel. Despite the convenience, only 9% of shopping is done online. Is this partly because we want to touch items before we buy?
Marketing professor Joann Peck spent hours observing the way consumers behave in shops. She found a lot of individual variation in how much we touch the goods laid out in front of us. Some people just look, but others, the “high need for touch” people, are so keen to touch before they buy they tear packets open so that they can feel what’s inside.
Texture affects our purchasing decisions too. We like objects we can imagine gripping in our hands, such as the traditional glass Coke bottle or deodorant with indentations where you hold it.
Eleven spa towns across Europe, including Baden-Baden (Germany), Spa(Belgium), and Bath (UK), have been jointly inscribed as a UNESCO World Heritage Site.
The Great Spa Towns of Europe is a ‘transnational serial’ UNESCO World Heritage Site formed of eleven famous historical thermal spa towns and cities across seven countries. Together, they represent the grandest and most significant spa towns that changed the culture of Europe between 1700 and 1930.
Spa towns used natural mineral waters to treat pain and disease in the days before modern medication. Treatments included ‘taking the waters’, applying mineral and thermal water, drinking cures, bathing, irrigations, hydrotherapy, and mud treatments. Each town shares unique urban layouts and significant architectural buildings, including notable spa buildings and visitor facilities such as spa houses, colonnades, churches, theatres, casino houses, and dedicated hotels and
boarding houses.
While the Bader Lexicon of 1854 lists 652 major European spas, only a handful of the grandest spas now survive in their original form. The eleven Spa towns jointly inscribed as UNESCO World Heritage Sites represent the most authentic and best examples of this European phenomenon.
A circular economy is an alternative to our traditional linear economy of make, use, and then dispose of. A circular economy seeks to keep resources in use for as long as possible, extract the maximum value from them while in use, then recover and regenerate products and materials at the end of each service life.
As well as creating new opportunities for growth, a more circular economy will:

  • Reduce waste in landfills

  • Drive greater resource productivity

  • Position us to better address emerging resource scarcity issues in the future

  • Help reduce the environmental impacts of our production and consumption.

At its core, it involves keeping goods ‘in the loop’ for as long as possible, if not indefinitely. Ideally, businesses or networks of businesses can create their own closed-loop systems so the individual or group can eliminate their need for virgin or non-renewable materials, resources, and energy. A circular economy will also look to regenerate our natural ecosystems and repair the damage inflicted by the linear economy.
The Sustainable Spa Association (SSA), with MeetthefiveR’s are inviting spas from around the world to take part in the challenge. You can 
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