Examples Coronary heart disease (heart attack)

Enroll and Benefit

• 1-888-MY-HEART (1-888-694-3278)
• americanheart.org
• Choose To Move and Simple Solutions
• Buy designated products from stores listed at the Go Red For Women Web site; part of the revenue supports our association

Impact of the February 2004 Campaign Launch

• Media Impressions — more than 800 million
• Contact Center — 32,397 calls in a week
• Web Site — visitors doubled

Why We Need Go Red For Women High Blood Pressure (HBP)… The Silent Killer

• Women age 20 and older who have HBP:
• White females — 30%
• Black/African-American females — 45%
• Mexican-American females — 30%

HBP — Learn Your Numbers

• Systolic pressure (the higher number) — pressure in arteries when the heart beats
• Diastolic pressure — pressure when the heart rests between beats
• HBP
• Systolic pressure of 140 mm Hg or more
• Or diastolic pressure of 90 mm Hg or more (or both) on two or more occasions