Finding Services and Business Models for the Next-Generation Networks

specific value proposition, with a layer of competitors nourished where creativity is crucial.

Fig. 2. The visible face

Furthermore, this scenario combines different types of organizations, i.e., large multinationals, large technology companies and the new technology-based companies phenomena arising from start-up or spin off, totally opposite in many aspects of their leadership and management, but similar in terms of the need to find common spaces of understanding that enable the development of value propositions in economic returns.
At the base are operators or network providers characterised by their large size, with an investment framework that supports high-volume. Because, there are not a large number of these operators worldwide they need geographical locations too large to meet the return of investment. The way to get the desired return is determined by the acquisition of shares in the business carried out by organisations that build technology and services based on the use of their network infrastructure.
Thus, we propose certain benefit rates that apply to the volume of usage of these networks, making it a partaker of the stakes associated with the success of all stakeholders seeking to develop businesses supported by such infrastructure.
Entering the business layer are agents who respond to the challenge of setting "base technologies". These are large organisations from several domains, usually general practitioners in implementing ICT in a multidisciplinary way with entrepreneurial projects, namely, new technology-based businesses, with value propositions in constant renewal, whose business model is eligible for funding the "interests" of the operators and the scheme of "fee" or revenue sharing as may be agreed with the companies that develop applications
for the final customer in the market. However, the importance of public support for this phenomenon and entrepreneurial risk, should be noted. The uncertainty of these