General Information

General Information

• Brand name: Louis Vuitton
• Team composition: Adharsh Gukan . Atrima Ghosh . Gowtham Samy . Liwen Zhu . Nandil Bhatia . Sakshi Gupta . Sofia Ababou . Wu Xiwen . Yousra Damir

Store location	Scenario
Montaigne	1. Buying a wallet as a gift to a male friend 2. Tourist buying a handbag for herself
Lafayette	1. Tourist buying a scarf for herself 2. A student buying a gift for his father
St Germain	1. Buying engagement gift (wallet or belt) for boyfriend 2. Getting a graduation gift for his brother in India

Brand DNA & Codes
DNA

• Travel Legacy (Journey)
• Royalty → Napoleon

Codes

• Custom designed Trunks
• Chain
• Iconic Monogram & Square Design

https://www.youtube.com/watch?v=hzp_gshdwsM

First impression when entering the stores	Welcoming ritual
Best practices WOW stores compared to other brands Very pleasant and cheerful SA Full of Chinese people	Best practices Offered water or drinks when we were waiting (only one of us –the Chinese - not the other 2)
Worst practices: Mannequin being set up right on the front counter Asked what we wanted to buy while waiting in the queue SA engaged in conversation with selective few while in queue Electricity cuts	Worst practices: Cold security guard and SA No one to welcome us, even when we insisted (even free SA’s) Cookies and drink from previous customer unfinished