So how DO you get your brain to think HTML & CSS are as important as a tiger? There’s the slow, tedious way, or the faster, more effective way. The
slow way is about sheer repetition. You obviously know that you are able to learn and remember even the dullest of topics, if you keep pounding on the same
thing. With enough repetition, your brain says, “This doesn’t feel important to him, but he
keeps looking at the same thing over and over and over, so I suppose it must be.”
The faster way is to do anything that increases brain activity, especially different
types of brain activity. The things on the previous page are a big part of the solution,
and they’re all things that have been proven to help your brain work in your favor. For
example, studies show that putting words within the pictures they describe (as opposed to
somewhere else in the page, like a caption or in the body text) causes your brain to try
to make sense of how the words and picture relate, and this causes more neurons to fire.
More neurons firing = more chances for your brain to get that this is something worth
paying attention to, and possibly recording.
A conversational style helps because people tend to pay more attention when they
perceive that they’re in a conversation, since they’re expected to follow along and hold up
their end. The amazing thing is, your brain doesn’t necessarily care that the “conversation”
is between you and a book! On the other hand, if the writing style is formal and dry, your
brain perceives it the same way you experience being lectured to while sitting in a roomful
of passive attendees. No need to stay awake.
But pictures and conversational style are just the beginning.
