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Canton organizes the China Import and Export Fair, which attracts thousands of visitors
every year.
2. What are the benefits of holding those public events?
These events attract thousands of people together. They boost the local economy and allow
people from different backgrounds to communicate and collaborate. In addition, they put the
spotlight on cities as journalists report about the event on national media.
3. What makes some events more popular than others?
I think that it depends on the nature of the event. First of all, events that have been organized
for many years are more likely to be popular than those that have been recently created. The
Xiamen marathon did not attract so many people the first five years it was organized. In addition,
some events will always seem more fascinating than others because of their historical reputation
or the memories the name of the organization brings up. For example, a football World Cup will
always be successful because it makes the fans dream. The summer Olympics remind everyone of
past champions, and amazing records, such as Li Ning, or Carl Lewis (= 9 gold medals) or Jesse
Owens (= Black athlete who won 4 gold medals in 1936 in Munich, in front of Hitler). On top of
this, I believe that the media can definitely make a public event more famous by reporting about it,
and spreading news of its merits.
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