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FALSE if the statement is false
NOT GIVEN if the information is not given in the passage
24 Often cultured
pearl’s centre is significantly larger than in a natural pearl.
25 Cultivated cultured pearls are generally valued the same much as natural ones.
26 The size of pearls produced in Japan is usually of smaller size than those came from
Australia.
27 Akoya pearls from Japan Glows more deeply than the South Sea pearls of Australia
SECTION 3
Scent of success
A
Innovation and entrepreneurship, in the right mix, can bring spectacular results and propel
a business ahead of the pack. Across a diverse range of commercial successes, from the
Hills Hoist clothes line to the Cochlear ear implant, it is hard to generalize beyond saying
the creators tapped into something consumers could not wait to get their hands on.
However, most ideas never make it to the market. Some ideas that innovators are
spruiking to potential investors include new water-saving shower heads, a keyless locking
system, ping-pong balls that keep pollution out of rainwater tanks, making teeth grow from
stem cells inserted in the gum, and technology to stop LPG tanks from exploding. Grant
Kearney, chief executive of the Innovation Xchange, which connects businesses to
innovation networks, says he hears of great business ideas that he knows will never get
on the market. "Ideas by themselves are absolutely useless," he says. "An idea only
becomes innovation when it is connected to the right resources and capabilities."
B
One of Australia's latest innovation successes stems from a lemon-scented bath-room
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cleaner called Shower Power, the formula for which was concocted in a factory in Yatala,
Queensland. In 1995, Tom Quinn and John Heron bought a struggling cleaning products
business, OzKleen, for 250,000. It was selling 100 different kinds of cleaning products,
mainly in bulk. The business was in bad shape, the cleaning formulas were ineffective
and environmentally harsh, and there were few regular clients. Now Shower Power is
claimed to be the top-selling bathroom cleaning product in the country. In the past 12
months, almost four million bottles of OzKleen's Power products have been sold and the
company forecasts 2004 sales of 10 million bottles. The company's, sales in2003 reached
$11 million, with 700k of business being exports. In particular, Shower Power is making
big inroads on the British market.
C
Oz
Kleen’s turnaround began when Quinn and Heron hired an industrial chemist to
revitalize the product line. Market research showed that people were looking for a better
cleaner for the bathroom, universally regarded as the hardest room in the home to clean.
The company also wanted to make the product formulas more environmentally friendly
One of Tom Quinn's sons, Peter, aged 24 at the time, began working with the chemist on
the formulas, looking at the potential for citrus-based cleaning products. He detested all
the chlorine-based cleaning products that dominated the market. "We didn't want to use
chlorine, simple as that," he says. "It offers bad working conditions and there's no money
in it." Peter looked at citrus ingredients, such as orange peel, to replace the petroleum
by-products in cleaners. He is credited with finding the Shower Power formula. "The
head," he says. The company is the recipe is in a vault somewhere and in my sole owner
of the intellectual property.
D
To begin with, Shower Power was sold only in commercial quantities but Tom Quinn
decided to sell it in 750ml bottles after the constant "raves" from customers at their retail
store at Beenleigh, near Brisbane. Customers were travel- ling long distances to buy
supplies. Others began writing to OzKleen to say how good Shower Power was. "We did
a dummy label and went to see Woolworths," Tom Quinn says. The Woolworths buyer
took a bottle home and was able to remove a stain from her basin that had been
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