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D As a sustainable designer, Chapman’s solution is what he calls "emotionally durable
design". Think about your favorite old jeans. They just don't have the right feel until they
have been worn and washed a hundred times, do they? It is like they are sharing your life
story. You can fake that look, but it isn’t the same. Chapman says the gradual unfolding
of a relationship like this transforms our interactions with objects into something richer
than simple utility. Swiss industrial analyst Walter Stahel, visiting professor at the
University of Surrey, calls it the "teddy-
bear factor”. No matter how ragged and worn a
favorite teddy becomes, we don't rush out and buy another one. As adults, our teddy bear
connects us to our childhoods, and this protects it from obsolescence Stahel says this is
what sustainable design needs to do.
E It is not simply about making durable items that people want to keep. Sustainable design
is a matter of properly costing the whole process of production, energy use and disposal.
"It is about the design of systems, the design of culture." says Tim Cooper from the Centre
for Sustainable Consumption at Sheffield Hallam University in Britain. He thinks
sustainable design has been "surprisingly slow to take off’ but says looming
environmental crises and resource depletion are pushing it to the top of the agenda.
F Thackara agrees. For him, the roots of impending environmental collapse can be
summarized in two words: weight and speed. We are making more stuff than the planet
can sustain and using vast amounts of energy moving more and more of it around ever
faster. The Information Age was supposed to lighten our economies and reduce our
impact on the environment, but the reverse seems to be happening. We have simply
added information technology to the industrial era and hastened the developed world's
metabolism, Thackara argues.
G Once you grasp that, the cure is hardly rocket science: minimize waste and energy use,
stop moving stuff around so much and use people more. EZIO MANZINI
,
PROFESSOR
of industrial design at Politecnico di Milano university, Italy, describes the process of
moving to a post-throwaway society as like "changing the engine of an aircraft in mid-
flight' Even so, he believes it can be done, and he is not alone.