|
17. Create Movement
Want to represent speed, agility, and movement for your product, but can’t quite figure out how to do that on a 2D medium like a print ad? Well, let’s look at an example that does it well.
Check out this example for Ajax wet wipes that pairs two pieces of movement and motion. The pink liquid that spills out and down, is sharply contrasted against the left-to-right shape right in the middle. The use of motion lines, highlights and shadows helps to capture these two contrasting shapes and create individual pieces of movement.
Using movement in your advertisements helps to create a dynamic design out of an otherwise flat medium, and helps to represent speed and movement. So, if you want to display how quick and speedy your product is, consider working with shape, shading and motion lines to create a dynamic effect.
Dostları ilə paylaş: |
