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25. Use Bold Type To Make A Bold Message

Making grand statements is a great way to get a lot of attention, so be sure you do any bold statements you make justice by making the type equally and big and bold.

This ad for Daihatsu attracts attention using bold type, a bold statement, and hierarchy. The type is at the highest hierarchical point (thanks to the scale and weight of the typeface) so it attracts the most attention, meaning consumers read it first, and then the message is made humorous when the image is then viewed.

So, if you have something to say, say it loudly, use big, bold type, put it at the top, scale everything a bit smaller, make sure that the message is received loud and clear.

Image: Daihatsu