|
24. Get Creative With Type
Got some clever and sharp copy that you’d like to let shine? Go ahead, but don’t forego the chance for a clever typographical design. A little earlier we discussed the idea of producing hand-crafted type, but a few graphic elements and digital type adjustments can be just as effective if you’re not keen to go down that handcrafted route.
Have a look at this example for Triss’ scratch and win that uses a clever piece of copy, and subtle but effective graphics evocative of scratch and win cards. The type has been kept uniform, with the small adjustment of the lighter typeface weight to differentiate the two messages.
This design uses simple graphic elements and type adjustments to create a very clever message that relates directly back to the brand. A lot of the time, you will see ads that have type that complements the graphics, but don’t be afraid to switch that around.
Dostları ilə paylaş: | 
