The "Foot-in-the-Door" Technique:With this approach, marketers start by asking for and achieving a small commitment. When you already comply with the first demand, you are more likely to comply with a second, greater demand. For example, your coworker asks if you have filled a day for them. After saying yes, they will ask if you can continue to fill the rest of the week.
The "That's-Not-All" Technique:Have you ever found yourself watching a television commercial? When a product goes on sale, the seller adds an additional offer before the potential buyer makes a decision. "That's not all," the salesperson might suggest, "If you buy a set of widgets now, we'll add an extra widget for free!" The goal is to make the offer as attractive as possible. The "Lowball" Technique: This strategy involves a person making a commitment and then raising the terms or interests of that commitment. For example, a salesperson might have you agree to purchase a particular cell phone plan for a low price before adding a set of hidden charges that make the plan much more costly.
Reciprocity: People are more likely to comply if they feel that the other person has already done something for them. We have been socialized to believe that if people extend kindness to us, then we should return the favor.
