PART II
DEVELOPMENT COMMUNICATION
DEVELOPMENT COMMUNICATION refers to the use of
communication to facilitate social development.
Development communication
engages stakeholders and policy
makers, establishes conducive environments, assesses risks and
opportunities and promotes information exchange to create
positive social change via sustainable development.
Development
communication techniques
include information
dissemination and education, behavior change, social
marketing, social mobilization, media advocacy, communication
for social change, and community participation.
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