PART II
DEVELOPMENT COMMUNICATION
Jamias articulated the philosophy of development
communication which is anchored on three main ideas. Their
three main ideas are: purposive, value-laden, and pragmatic.
Nora C. Quebral expanded the definition, calling it "
the art and
science of human communication applied to the speedy
transformation of a country and the mass of its people from
poverty to a dynamic state of economic growth that makes
possible greater social equality and the larger fulfillment of the
human potential
".
Melcote and Steeves saw it as "
emancipation communication
",
aimed at combating injustice and oppression.
purposive
value-
laden
pragmatic
