SCIENCE AND INNOVATION
INTERNATIONAL SCIENTIFIC JOURNAL VOLUME 1 ISSUE 6
UIF-2022: 8.2 | ISSN: 2181-3337
477
development forecasts of foreign markets, fluctuations and the characteristics of the surrounding
marketing environment. International markets are the main motivation for enterprises to enter
foreign markets. Because half of the income of most of the large enterprises is formed due to
sales made abroad. Success or failure in foreign trade largely depends on the competitiveness
and supply of goods in the world market. This explains the importance of international
marketing policy strategy to achieve competitive advantage.
Keywords: foreign economic activity, foreign markets, marketing, marketing
environment, competitiveness, efficiency, product offering.
KIRISH
Mamlakatimiz iqtisodiyotini yanada o’sishida korxonalarning tashqi iqtisodiy faoliyatni
rivojlantirish muhim ahamiyat kasb etadi. Buning uchun, milliy tovarlarning tashqi bozorlarda
raqobatbardoshligini ta’minlaydigan yangi turdagi mahsulotlarni ishlab chiqarish, eksport
faoliyatini soddalashtirish va erkinlashtirish, eksport tuzilmasini diversifikatsiya qilish, eksportga
ixtisoslashgan qo’shma korxonalarni barpo etish, iqtisodiyot tarmoqlarining eksport salohiyatini
kengaytirish, eksportni kengaytirishga qaratilgan strategiyani faol qo’llash bilan bir qatorda
importning salmog’ini qisqartirishga qaratilgan ishlarni jadal olib borish zarur.
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