personal influence media n. recognizes that messages from the media do not simply have effects directly on individuals, either as isolated recipients or as an aggregated mass, but are further mediated by informal "opinion leaders" who filter, interpret, and disseminate what they see and hear to their personal networks. The idea was most fully articulated in a book of the same name by the American sociologists Elihu Katz (b. 1926) and Paul Lazerfeld (1901-1976) published in 1955. mmo
personal media any form of media designed for use on a person-to-person basis allowing for the reciprocal exchange of messages between individuals or small groups. Typical forms of personal media include instant messaging, email, and blogs. mmo
personal space media n. the space surrounding a person which they normally regard as their own. Entering someone’s personal space may send signals of closeness, even intimacy, and, if unwarranted, may cause irritation or anxiety. => proxemics mmo
