active audience media n. emphasizes the role of the audience in responding to the media. Audiences make sense of and use the media within social and personal contexts and are not passive recipients of media messages. => encoding/decoding. mmo
actuality media nfilm footage of real events, places, persons or things which can provide the raw material for documentary films or news reports. mmo
adaptation media n. a screen version – usually film or television – of a work previously published as prose fiction – usually a novel, or short-story. From the earliest days of cinema it has been common to use novels as story material for film, with Dickens being a particularly popular author. Well over half of Hollywood films are based on previously published printed material that has been adapted for screen. Critical attention, however, tends to focus on adaptation of classic fiction or drama by authors such as Shakespeare, Jane Austen and Dickens. mmo
