IV. The evaluative connotationconveys the speaker’s attitude towards the referent, labelling it as good or bad. So in the group well-known – famous – notorious – celebrated, the adjective notorious bears a negative evaluative connotation and celebrated a positive one. Confer: a notorious murderer, robber, coward, but a celebrated scholar, artist, singer. V. The causative connotationcan be illustrated by the examples to shiver and to shudder, in whose semantic structures the cause of the act or process of trembling is encoded: to shiver with cold, from a chill; to shudder with horror, fear, etc.