6.3 THE MANAGEMENT PROCESS : Thinking of Management as a process indicates that it is concerned more with directing perfor-
mance rather than with doing or working directly on products or services, that is, performing non-
managerial work activity must be delegated to non- manager. This should not mean that every
manager performs only managerial activities. In actual practice, the manager performs two types
of work, namely, the doing aspect or non - managerial work and the managing part of his duties .
For example, many managers perform he work of interviewing candidates which is a non-
managerial activity. However, from doing to managing often presents an enormous gap.
6.4 CONCEPT OF BUSINESS ORGANISATION : A business undertaking is an institutional arrangement to conduct any type old business activ-
ity. The undertaking may be run by one person or association of persons. It may be based on
formal or informal agreement among persons who undertake to run the concern. According to
Wheeler, a business undertaking is a concern, company or enterprise which buys and sells, is
owned by one person or a group of persons and is managed under specific set of operating
policies. The persons join to gather and pool their resources and conduct the activities of the
undertaking for the benefit of all.
6.5 ESSENTIAL CHARACTERISTICS OF BUSINESS ORGANISATION: 1. Social Responsibility : The only and one aim of business undertakings is not to increase
profits. They own some responsibility to the society also. The society expects business undertak-
ing to provide cheap and better quality goods to consumer. They are also expected to contribute
towards social amenities by opening schools, hospitals, parks etc, not only for the employees but
also for people lining in those facilities
2. Profit Motives: All business undertakings are run to earn profits. An undertaking started for
social service will not be called business undertaking because the aim is not earn profit. The
incentive of earning profit keeps undertaking going. The aim is to get back more than what has
been invested
