Your Digital Camera is now your mobile phone, in your binoculars or a palmtop computer.
Business Models
A business model is a method of doing business by which a company can generate revenue to sustain itself. The model spells out how the company adds value to create a product or service. (Value- add Chain model )
Apple makes and sells smart phones
A TV station provides free broadcasting. Its survival depends on a complex model involving advertisers and content providers.
Internet portals, such as Yandex, use a complex business model.
Environmental, organizational, and technological factors are creating a highly competitive business environment ; these factors or forces can change quickly, sometimes in an unpredictable manner.
Therefore, companies need to react frequently and quickly to both the threats and the opportunities resulting from this new business environment. A response can be a reaction to a pressure already in existence, an initiative intended to defend an organization against future pressures, or an activity that exploits an opportunity created by changing conditions.
