Research methodology
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essentially quantitative studies where information could be more efficiently
collected through
structured interviews or questionnaires. Conversely, self completed questionnaires are
generally unsuited to qualitative research: even when there is space for comments or for
respondents to express ideas the space is limited and requires respondents to have skills in
articulation and literacy.
Observation
Not all qualitative data collection approaches require direct interaction with people. It is a
technique that can be used when data collected through other means
can be of limited value
or is difficult to validate. For example, in interviews participants may be asked about how they
behave in certain situations but there is no guarantee that they actually do what they say they
do. Observing them in those situations is more reliable: it is possible to see how they actually
behave. Observation can also serve as a technique for verifying
or nullifying information
provided in face to face encounters.
In some research observation of people is not required but observation of the environment.
This can provide valuable background information about the environment where a research
project is being undertaken. For example, an action research project involving an institution
may be enhanced by some description of the physical features of the building.
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