Jean Hoehn, Chanel Marketer, 1980s In 2022, Chanel’s worldwide brand value amounted to approximately 15.3 billion U.S. dollars, an imcrease on the previous year. The worldwide brand value of Chanel experienced a positive trend in the time period between 2017 and 2022, and recorded the biggest growth in 2019 when it jumped from 5.9 billion U.S. dollars to almost 11.5 billion U.S. dollars.example of a successful differentiation strategy. Today, Chanel serves worldwide across 523 locations CHANEL has 20,000 employees. 71% of CHANEL employees are women, while 29% are men. The most common ethnicity at CHANEL is White (53%). 21% of CHANEL employees are Hispanic or Latino. 11% of CHANEL employees are Asian. The average employee at CHANEL makes $32,963 per year. CHANEL employees are most likely to be members of the democratic party. On average, employees at CHANEL stay with the company for 4.3 years. Some of the top competitors of Chanel are:
Chanel did an excellent job not only finding her competitive advantage and a way to differentiate her brand, but also making it sustainable in the long run – 112 years later, the company is stronger than ever, and her clothes (that were innovative at that time) have become a staple piece in the fashion industry.
One of the best examples to showcase how smartly she did that was the way she created hype for her iconic perfume Chanel No.5. It was the first perfume that she launched back in 1921, a unique fragrance compounded by the French-Russian chemist and perfumer Ernest Beaux.
Chanel No. 5 He reduced the number of outlets in which Chanel No. 5 was selling from 18,000 to just 12,000 (by 33%), removed the perfume from the drugstore shelves, and invested millions of dollars in ads for Chanel cosmetics.
