9. Implement a business optimization center for continuous learning
Leading companies have implemented "business optimization centers" or "supply chain centers
of excellence" whose mission includes establishing, implementing, and monitoring segmentation
policies, and then continuously learning as such policies are executed over time. This type of
center typically comprises a small team that is responsible for creating the analytics behind
segmentation and then sharing and gaining approval for the deployment of associated policies.
The center is also responsible for the workflows associated with deploying these policies to the
appropriate functional business processes. At a high level, this means maintaining the customer
service and profit strategies behind each customer/product intersection and the various
segmentation policies associated with each intersection.
The business optimization center typically reports to a high-level executive, in most cases the
chief operating officer (COO). In some companies the center reports to the chief executive
officer (CEO).
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