until we know the inflation rate. If prices rose by 7 percent, then we have
actually become worse off. Our paycheck may look bigger but it buys 2 percent
fewer goods than it did last year. Hollywood is an egregious offender,
proclaiming summer after summer that some mediocre
film has set a new box
office record. Comparing gross receipts in 2010 to gross receipts in 1970 or 1950
is a silly exercise unless they are adjusted for inflation. A ticket to
Gone with the
Wind cost 19 cents. A ticket to
Dude, Where’s My Car? cost $10. Of course the
gross receipts are going to look big by comparison.
Even moderate inflation has the potential to eat away at our wealth if we do
not manage our assets properly. Any wealth held
in cash will lose value over
time. Even savings accounts and certificates of deposit, which are considered
“safe” investments because the principal is insured, are vulnerable to the less
obvious risk that their low interest rates may not keep up with inflation. It is a
sad irony that unsophisticated investors eschew the “risky”
stock market only to
have their principal whittled away through the back door. Inflation can be
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