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increasing urbanisation, negatives which the countryside generally does not have. Thus, 
tourism, for example, is certainly one avenue of revenue and revitalisation. The most 
important consideration here is that the local residents themselves participate in 
developing such initiatives and deciding what happens, since outsiders, be they state 
government or city-based planners, do not fully understand the local settings, the 
possibilities which may be on offer, or the town culture, since even small rural areas can 
be highly distinctive from neighbouring ones. For example, the Daylesford area has 
developed a tourist industry based on the natural springs there, putting forward the angle 
that this water is relaxing and revitalising for the health. There has been the development 
of spas, saunas, and small-scale accommodation within its picturesque hillsides. 
And another solution is to utilise the predominant local product. This takes advantage of 
the fact that many city-people are developing a dislike for factory-produced and packaged 
foodstuffs. They are becoming interested in products that can be sold directly to them, at 
a cheaper price, while preserving all the freshness from the tree or animal. It is important 
here that the country area is not only characterised by a specific product, but markets 
this idea well. For example, many areas of country Victoria have developed widespread 
grape-growing and winemaking facilities, and encourage wine tasting tourism—now a 
thriving industry, with an international patronage. Similarly, Harcourt is famous 
for apples, Shepparton for mature cheeses, and Mildura for its citrus products. Such 
strategies, done well, give hope that rural areas can revitalise somewhat, and once again 
be lively and interesting places to live in. 

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