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MERICAN Journal of Public Diplomacy and International Studies
www.
 grnjournal.us 
 
Separation of the activities of the owners of the socio-cultural sphere from life, its problems, and 
the needs of people, turns them into empty jokers instead of important enlighteners. 
Another important feature of the activity of the owners of the social and cultural sphere is that it 
requires regular research and a creative approach to work all the time. 
As a result of the changes taking place in our republic, the spiritual and cultural needs of our 
people are growing and changing day by day, and changes are also taking place in their moral 
image and character. The conditions of independence require the use of new, effective methods 
and means of meeting the growing needs of people and influencing them ideologically. This 
requires improving and updating the content of social and cultural work. 
Socio-cultural activity differs from other types of pedagogical activity by its content complexity, 
versatility, variety of forms, and unique intertwining of work forms. 
The activities of the owners of the social and cultural sphere are considered educational 
activities, but they do not work with students of the same age and with the same training as in the 
pedagogical teams of schools and educational institutions, but with age, profession, leads among 
people with different levels of knowledge, interests and needs. if the education process in 
educational institutions is carried out through compulsory training, the employees of the social 
and cultural sphere organize various public events organized in social and cultural institutions in 
order to meaningfully organize people's free time, to satisfy their spiritual needs, and to develop 
their abilities and talents. they solve it by holding events. 
Owners of the socio-cultural sphere are pedagogues-educators of the public, initiators of socially 
useful works conducted among them, leaders of amateur teams. 
Such multifaceted activity of the owners of the socio-cultural sphere places high demands on the 
personality of the owners of the socio-cultural sphere, their moral image. 
The owners of the socio-cultural sphere of our independent country should have deep 
ideological-theoretical and professional training, be loving and devoted to their profession. 
Loyalty to one's profession, alertness, persistence in work, self-demanding, strictness in work, 
self-demanding are the main characteristics of the owners of the socio-cultural sphere. Also, 
creative approach to work, initiative, striving for innovation should also be characteristic. 
Without them, he cannot successfully fulfill the important task of constantly improving the 
content, forms and methods of social and cultural work. 
It is impossible to imagine the image of socio-cultural owners who are encouraged to work with 
people and for people without such high moral qualities as patriotism and humanitarianism. 
Because every public event and club training in the House of Culture should help people to 
develop deep feelings of love and affection for their motherland and people, to strengthen their 
sense of patriotism. This depends on how deep and strong the sense of patriotism is in the 
owners of the socio-cultural sphere, and how they can direct the content of the events to a single 
goal. 
There is a proverb that has passed the test in life: "He who educates others must be well educated 
himself." students who are interested in the activities of the owners of the socio-cultural sphere 
originate from this pedagogical reality. 
Pedagogical knowledge is considered one of the most necessary branches of knowledge for the 
owners of the socio-cultural sphere. Pedagogy helps the owners of the socio-cultural sphere to 
deeply understand the content and essence of the work carried out, to master new methods of 
educational influence on people, and to learn ways to use them wisely. Pedagogical etiquette - 
how to behave in front of the public, how to speak, how to take possession of things, and to be 
able to do educational work is also required. 
Another important indicator of the professional culture of the owners of the socio-cultural sphere 
is their psychological (psychology) knowledge. It is possible to deeply master the laws of 

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