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MERICAN Journal of Public Diplomacy and International Studies
www.
 grnjournal.us 
 
AMERICAN Journal of Public Diplomacy and
International Studies 
Volume 01, Issue 06, 2023 ISSN (E): 2993-2157 
 
 
Increasing the Material and Technical Competitiveness of Enterprises. 
 
 
Sultanova Nigina Utkurovna 
Samarkand Institute of Economics and Service 
PhD student 
 
 
 
 
Abstract 
This article is about transformation processes in many sectors of the socio-economic sphere 
as a result of the rapid development of new information technologies in the conditions of the digital 
economy, and the assessment of the level of competitiveness of enterprises to ensure the 
competitiveness of retail service enterprises in the service market and the implementation of strategic 
directions for ensuring competitiveness are the main points of the article.
Keywords-
 
Digital economy, information and communication technologies, competition, 
competitiveness, trade services, retail trade services, enterprise, strategy. 
INTRODUCTION 
"In the 70s of the 20th century, the scientific research of a number of scientists played an 
important role in the formation of the digital economy. The development of information technologies, 
the computer becoming the main tool of work and the emergence of a global network in data 
transmission networks, the Internet, and similar factors caused the development of the digital 
economy. As a result of the development of global information and communication technologies, the 
emergence of an electronic environment and the presence of enough enterprises that use this 
environment in their activities is one of the unique features of the economy of our republic. This 
creates conditions for wide use of information technologies in the field of modern entrepreneurship. 
At the same time, the effective use of these technologies in business activity determines the level of 
successful activity of entrepreneurs in the domestic and international market. 
In today's competitive environment of modern business, for any manager, the fate of the 
company he manages undoubtedly depends on his competitiveness. 
In the process of fundamental reform of the national economy in Uzbekistan, one of the priority tasks 
of the socio-economic policy is to increase the competitiveness of service enterprises, to organize 
modern trade services for the timely delivery and sale of quality goods to consumers, trade based on 
the use of information and communication technologies, and the effective use of these service 
opportunities. becomes important. The largest share in the structure of services corresponds to the 
contribution of trade services, that is, this indicator is 32.3%. 

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