O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi namangan davlat universiteti

 
 
 
 
 
 
 
 
 
 
 
 

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MAVZULAR BO’YICHA TAQDIMOT
SLAYDLARI VA VIDEO ROLIKLAR 
 
 
 

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Fanga doir video ma’ruzalar, video roliklar 
https://www.youtube.com/watch?v=sR-qL7QdVZQPhilip Kotler: Agriculture
https://www.youtube.com/watch?v=hZLMv5aexto4 Principles of Agriculture Strategy
https://www.youtube.com/watch?v=H8aZr-Ula1wAgriculture Mix: Pricing Strategies
https://www.youtube.com/watch?v=XBmWEduod5kPricing Strategies
https://www.youtube.com/watch?v=GZgFdPWtVGYPromotion
https://www.youtube.com/watch?v=ys7zx1Vc9poThe Seven Ps of the Agriculture 
Mix: Agriculture Strategies
https://www.youtube.com/watch?v=H8FANR-2u2QStrategic Planning: SWOT & 
TOWS Analysis
https://www.youtube.com/watch?v=qbyb0ht-dskMcDonalds SWOT
https://www.youtube.com/watch?v=mCdcdf-b8AUPEST Analysis
https://www.youtube.com/watch?v=Zq391bgs6h0 - What is Market Research? An 
Informative Presentation. 
https://www.youtube.com/watch?v=sdQfId91Y0g - Ethical Behavior in Agriculture 
https://www.youtube.com/watch?v=n_L4tBP_KFQ 
- 
Market 
Segmentation: 
Geographic, Demographic, Psychographic & More - Study.com 
https://www.youtube.com/watch?v=IyjDjr33wAQ - Live affiliate Agriculture case 
study 
https://www.youtube.com/watch?v=2Zwlb_lQ23I - Market Feasibility Study: More 
Important Than a Business Plan
https://www.youtube.com/watch?v=b0hle7pVLmMHow 
to 
Create 
a 
Digital 
Agriculture Strategy - A Silverstone Case Study
https://www.youtube.com/watch?v=ZzPjSqvm9P8Infragistics Agriculture Dashboard 
Case Study
https://www.youtube.com/watch?v=laTzwz08M94Market segmentation: a case study
https://www.youtube.com/watch?v=bqaEhW3xOCkMarket Orientation and Sales 
Orientation
https://www.youtube.com/watch?v=IgqKinwxbZ4Part 5: Agriculture, Community and 
Apps Case Study featuring Coca-Cola - Salesforce World Tour Chicago
https://www.youtube.com/watch?v=z-9Yxo02hRkCase Study 2016: When Content 
Agriculture Meets SEO
https://www.youtube.com/watch?v=lcoLoIyGw7INike 
Agriculture 
Strategy 
| 
Successful Agriculture #1
https://www.youtube.com/watch?v=9_XWp5fnXKcWhat is Agriculture & Brand 
Strategy?
https://www.youtube.com/watch?v=CjieRgtjvlcEno Mobile Agriculture Case Study: 
70% Increase in Product Sales
https://www.youtube.com/watch?v=No67z1C4HPwHeineken India - Viral Campaign 
2013
https://www.youtube.com/watch?v=-cvv1oC-ZaMGuerrilla Agriculture - Coca-Cola 
Dancing Vending Machine

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FANNI O’QITISHNING INTERAKTIV 
TEXNOLOGIYALARI 
 
 
 

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QO’LLANILADIGAN PEDAGOGIK TEXNOLOGIYALARI SHARHI 
 
1.
 
Ma’ruza mashg’ulotlarning tashkil etishning asosiy shakllari 
 
Ma’ruza mashg’uloti – OO’Yuda o’qitishni tashkil etishning yetakchi shakli 
hisoblanadi, bilimlarni birlamchi egallashga yo’naltirilgan.
Ma’ruzani asosiy belgilanishi – o’qitishni nazariy asosini ta’minlab berish, o’quv 
faoliyatga va aniq o’quv fanga qiziqishni rivojlantirish, kursantlarga o’quv kursi ustidan 
mustaqil ishlash uchun orientirlarni shakllantirish.
 
Ma’ruza materiallarining mazmuni va hajmiga talablar 
Ma’ruza materiallarining
 mazmuni
quyidagi mezonlarga javob berishi lozim: 
- yangilik, ilmiylik, asoslilik va axborot uchun belgilanganlik;
- aniq, ishonchli misol, fakt, asosnoma va ilmiy dalillarning mavjudligi;
- faktga asoslangan (statistik va v.h.) materiallarni ko’p emasligi. 
Ma’ruza materiallarining 
hajmi 
rejalashtirilgan mavzuni yoritish uchun yetarli bo’lishi 
kerak. 
 
Ma’ruzalar turlari vaularga xos xususiyatlar
O’quv mashg’ulotning maqsadi Ma’ruza turi, uning o’ziga xos xususiyatlari 
Kirish ma’ruzasi 
Fan doirasida o’quv axborotini 
o’zlashtirish bo’yicha talabalar 
harakatining 
yo’naltiruvchi 
asosini ta’minlash. 
Ta’lim berish tuzilishida motivatsion bosqich 
hisoblanadi. Uning vazifasi – o’quv fani mazmuni, 
uning o’quv jarayonidagi o’rni va kelgusidagi tezkor-
xizmat faoliyatdagi axamiyati to’g’risida dastlabki 
tasavvurlarni berish, talabalarni ishlash tizimida 
yo’naltirish, oldinda turgan mustaqil ishning uslubiyoti 
va tashkillashtirlishi bilan tanishtirish, hisobot berish 
vaqti va baholashni aniqlashtirish. 
Axborotli ma’ruza 
O’quv mavzu bo’yicha tasavvurni 
shakllantirish 
Bu an’anaviy ma’ruza turi: ma’ruza rejasiga muvofiq 
o’quv materialini monologik tarzda izchillikda bayon 
etish.
 
Muammoli ma’ruza 
Muammoni belgilash va uni 
yechimini 
topishni 
tashkillashtirish/an’anaviy 
va 
zamonaviy 
nuqtai 
nazarlarni 
jamlash va tahlil qilish va v.h. 
orqali o’quv mavzusi bo’yicha 
tasavvurni/ 
bilimlarni 
shakllantirish.
Yangi 
bilimlar 
savol/vazifa/vaziyatlarning 
muammoligi 
orqali 
kiritiladi. 
Bu 
jarayonda 
talabalarning bilishi o’qituvchi bilan hamkorligiga va 
dialogiga asoslanadi, hamda izlanuvchilik faoliyatiga 
yaqinlashadi. 
Ko’rgazma ma’ruza 
O’TVdan keng foydalanish orqali 
o’quv 
mavzusi 
bo’yicha 
Bunday ma’ruzani o’qish, ko’rib chiqilayotgan 
ko’rgazmali materiallarni ochib berishga va qisqacha 

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O’quv mashg’ulotning maqsadi Ma’ruza turi, uning o’ziga xos xususiyatlari 
tasavvurni/ 
bilimlarni 
shakllantirish. 
sharhlashga olib keladi. 
Binar ma’ruza 
Talabalarga 
munozara 
madaniyatini, 
muammoni 
hamkorlikda yechishni namoyish 
etish orqali o’quv mavzusi 
bo’yicha tasavvurni/ bilimlarni 
shakllantirish. 
Bunday 
ma’ruzani 
o’qish 
ikki 
o’qituvchi/2-
maktabning 
ilmiy 
vakillari/olim 
va 
amaliyotchi/o’qituvchi va talabalarning dialogini
o’zida namoyon etadi.