O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi toshkent davlat iqtisodiyot universiteti

Chapter 5 Theory of brand concept in the system of innovative 
marketing.......................................................................................... 
73 
5.1. Methodological approach to branding is as a new stage of 
competitive advantage development in an enterprise........................... 
73 
5.2. Methodology of target audience segmentation...................................... 76 
5.3. Mechanism of brand development........................................................ 
79 
Questions for control and discussion 
83 
Chapter 6 Conceptual aspects of strategic development of internet 
 
 

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7 
marketing are as a vital part of innovative marketing..................... 
84 
6.1. The 
role 
of 
internet 
technologies 
in 
the 
innovations 
management.......................................................................................... 
84 
6.2. Ensuring the optimal integration of traditional and electronic 
innovative marketing .......................................................................... 
87 
6.3. Internet impact on life cycle of a product............................................ 
90 
6.4. Internet usage in the producing of new products................................. 
95 
6.5. Internet usage in the development of service sphere............................ 
99 
Questions for control and discussion 
104 
Chapter 7 Innovative marketing technology.................................................... 
106 
7.1. Marketing research in innovations market.......................................... 
106 
7.2. Demand for innovations and analysis of potential industrial 
consumption………………………………………………….……….. 107 
7.3. Innovation analysis from consumer perspective…………………...…. 109 
7.4. Analysis of market competition and positioning of innovations on the 
market............................................................................................. 
111 
7.5. Innovation market testing and demand formation……………………. 114 
Questions for control and discussion 
119