2
Ergashxodjaeva SH.D. Innovatsion marketing. Darslik. –T.: Iqtisodiyot, 2019. –
191 bet.
Ushbu darslikda innovatsion marketingning mohiyati va mazmuni bo‘yicha
umumlashtirilgan
yangi
ilmiy-nazariy
bilimlar,
uslubiy
tavsiyalar,
innovatsion
marketingning o‘ziga xos xususiyatlari,
asosiy rivojlanish bosqichlari, shakllari,
turlari
hamda uni korxonalar faoliyatiga tadbiq etish yo‘llari va usullari,
innovatsion marketingni
rivojlantirishning konseptual yo‘nalishlari aks ettirilgan.
Darslik “Marketing (tarmoqlar va sohalar bo‘yicha)” ta’lim yo‘nalishi talabalari,
magistrlar, qayta tayyorlash va malakasini
oshirish kursi tinglovchilari, marketing sohasi
bo‘yicha qiziquvchi keng kitobxonlar uchun mo‘ljallangan.
Taqrizchilar: i.f.d., professor Suyunov D.X.
i.f.n., dotsent Samadov A.N.
Innovative marketing. The manual. -T.: TSUE, 2019, 191 p
The textbook covers new scientific
and theoretical knowledge, a study guide on
concept and content
of innovative marketing, specific features and main stages of
innovative marketing development, forms and types of innovative marketing, the ways and
methods of introducing it into an enterprise and conceptual basis
of innovative marketing
development.
The textbook is designed to bachelor and graduate students on the specialization
“Marketing (by branches and spheres)”, listeners of retraining
and advanced training
courses, as well as a wide range of readers interested in marketing.
