6-BOB INTERNET MARKETINGNING KONSEPTUTSAL STRATEGIK RIVOJLANISH JIHATLARI – INNOVATSION MARKETINGNING TARKIBIY QISMI SIFATIDA..................... 84 6.1. Innovatsiyalarni boshqarishda internet texnologiyalarining o‘rni va
roli...........................................................................................................
84
6.2. An’anaviy
va elektron innovatsion marketingning oqilona
uyg‘unlashuvini ta’minlash................................................................
87
6.3. Internetning tovarni hayotiylik davriga ta’siri........................................
90
6.4. Internet
vositalaridan
yangi
tovarlar
ishlab
chiqarishda
foydalanish...........................................................................................
95
6.5. Internet vositalaridan xizmat ko‘rsatish sohasini rivojlantirishda
foydalanish..............................................................................................
99
Nazorat va mulohaza uchun savollar....................................................
104
7-BOB INNOVATSION MARKETING TEXNOLOGIYASI...................... 106 7.1. Innovatsiyalar bozorida marketing tadqiqotlari...................................... 106
7.2. Innovatsiyalarga talab va potensial sanoat iste’moli tahlili.................... 107
7.3. Iste’molchi nuqtai-nazaridan innovatsiyalar tahlili................................ 109
7.4. Bozorlardagi
raqobat
tahlili
va
innovatsiyalarni
bozorda
joylashtirish............................................................................................ 111
7.5. Innovatsiyalar bozorini sinab ko‘rish(test o‘tkazish) va talabni
shakllantirish......................................................................................
114
Nazorat va mulohaza uchun savollar....................................................
119
